In a follow-up to the "Gulf Unstoppable Army" campaign, Gulf Oil Lubricants India has launched a brand new ad film with a Dhoni lookalike.
The campaign underscores the company's strategy this IPL season - entrusting CSK fans with the creation of Gulf Oil advertisements, thereby allowing CSK players, including the legendary MS Dhoni, to dedicate their focus entirely to training and their pursuit of a 6th title.
"The Dhoni Lookalike film is an engaging nod to the fans, highlighting the absence of CSK players from this season's advertising campaigns. It showcases a Dhoni doppelgänger stepping in to fill the void, emphasizing the campaign's core message: while the real heroes are busy on the field, the fans have a golden opportunity to shine off it by creating their own Gulf Oil ads.
"This campaign phase not only entertains but also deeply involves the fans in the promotional journey, offering them an unprecedented chance to be at the forefront of the brand's advertising efforts. Gulf Oil invites all enthusiasts to channel their creativity and passion for cricket into crafting ads that resonate with the spirit of the game and the essence of the Gulf brand," said the brand.
This campaign is not just about advertisements; it's an invitation to the fans to become an integral part of the Gulf Unstoppable Army, making their mark in a season where every swing, hit, and ad counts. It’s a testament to Gulf Oil's innovative approach to fan engagement, blending the worlds of cricket and creativity in a way that celebrates the sport and its supporters.
The Dhoni lookalike film will be featured across digital platforms including YouTube, Facebook, and Instagram.