Tribal DDB India has made a significant win by bagging the British Telecom’s online branding account. This win is expected to generate revenues in excess of US$ 1 million for Tribal DDB India.
Sriram Sharma, Business Director on the Titan account at Maxus Bangalore, has been appointed General Manager of the agency’s Bangalore operations from June 1, 2006. He takes over from Anil George who has decided to move on.
The Indian operations of global auto majors like Ford, General Motors, Toyota and Honda are expected to deliver higher returns, with their parent company tackling saturation in more mature markets and thus putting more resources in emerging markets.
Various issues related to the cable and satellite television industry were tackled at the day-long seminar titled ‘The Campaign for Justice to Tele-viewers’, held in Mumbai on May 20, 2006. The seminar witnessed the coming together of citizens groups, consumer groups, area resident associations and ALMs of Mumbai, who sought the arrest of the confusion in the policy for broadcast and transmission of TV signals.
The Baby care category contributed only 1% of FMCG advertising in Print in 2005. Significantly, Baby Massage applications contributed to the colossal 162% growth in 2005 in this category. While West and North Zone publications cornered 27% share each of the category's ad spend, 'Himani Sonachandi Healthy' was the top baby care brand advertised.
Real estate developer, Sushil Ansal Group, has embarked on a massive print, outdoor and electronic communication campaign to mark its redefined identity as Ansal API. The new brand promotion campaign is estimated to be in the range of Rs 2 crore.
Gireesh Kumar Sanghi, Chairman & MD, Vaartha Group, and a Member of Parliament, holds that the Indian media industry needs another body parallel to ABC to ensure that publications and advertisers get the benefit of these studies. He also holds that there is no need for FDI as the media here has the monies.
Close on the heels of winning the Diamond Trading Corporation account, Clea PR has just bagged the account of Bangalore based technology major, Hinduja-TMT (HTMT). Part of the Hinduja Group, HTMT is a key call centre operator and a ‘one stop solution provider’ for various BPO operations.
After six years with the STAR Network, Puneet Johar, Senior VP, Marketing and Communication, STAR India, has decided to move on from the media major to explore entrepreneurial opportunities. For the last two years, Johar has been working across the STAR channels, handling their marketing and communication responsibilities.
The 31st All India RAPA (Radio and Television Advertising Practitioners’ Association of India) Awards were recently conducted with big fanfare, with the who’s who of the television and radio fraternity in attendance.
Kamna Sharma has joined Rediffusion as Vice-President, where she will be heading the Colgate business for the agency. Sharma will be reporting to Rediffusion Mumbai Head, Deb Sen, as well as the Y&R New York office on the brand.
It is time for some direct connect for Reader’s Digest in India, as the publication has brought the Trusted Brand Awards, hitherto known as Superbrands, to India. The ‘Reader’s Digest India Trusted Brands Awards 2006’ were presented to brands that have been voted by consumers as their most trusted brands across categories.
K-Factor has been very active of late, adding the creative businesses of the likes of Dainik Bhaskar, CTC Plaza and Groverson’s Lingerie among others to its kitty in a span of just 30 days.
A delegation of 25 members of the Executive Committee of the Indian Newspaper Society called on Prime Minister Dr Manmohan Singh at his residence on May 15. During the meeting, the Prime Minister was briefed on several economic challenges facing the newspaper industry.
The Indian edition of Marie Claire, the international women’s magazine for which Outlook Group has tied up with Groupe Marie Claire, will be launched on June 1, 2006.
EMVIES has gone the whole hog in 2006 to ensure that the industry is completely involved in the evolution of the media awards. The Bombay Ad Club had organised a pre-judging cocktail, wherein members from the industry were invited to offer suggestions on how the awards could be improved even further. Consequently, EMVIES has induced some changes in 2006.
Two FM radio license holders from the North East – PCM Cement Concrete Pvt Ltd and Syntech Informatics Pvt Ltd – who have qualified in the Phase II expansion of FM radio, are facing disqualification for failing to sign the CTI agreements with BECIL.
Procter & Gamble is shifting the Gillette creative account from McCann Erickson to Omnicom Group’s BBDO. The gainer in India will be RK Swamy/BBDO for a business worth Rs 20 crore.
One of the main things was that I did not have such a strong understanding of how influential TV was, for example. This is different from the European and US perspective, where print and online medium are more influential. All these here are still developing. We are also starting to see more specialist interest magazines develop here and that is why our focus is different here.