Date-wise News

Mrinmoy Mukherjee

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Mrinmoy Mukherjee has been appointed COO at Shining Emotional Surplus, a management consulting firm. An engineer from Pune University and MBA from IISW&BM, Kolkata, he has 12 years of experience across different verticals. He has been Head of Marketing for Marico Industries’ Kaya Skin Clinic, GM-Marketing at Godrej Tea, and VP-Sales at Radio City, Mumbai. He has also worked for Eveready Industries and Berger Paints.

e4m Desk Jun 24, 2006 9:15 AM

Saumya Bandyopadhyay

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Saumya Bandyopadhyay, currently Joint Editor of Sangbad Pratidin, will be joining Kolkata TV, the Bengali news channel from the Kolkata-based Xenitis Group, as Director - News from July 1, 2006. Bandyopaddhyay began his career with the ABP Group in 1977 and eventually left as Chief of its Delhi Bureau in December 2000. Subsequently, he joined Sangbad Pratidin as Political Editor based in Delhi in 2001 and then shifted to Kolkata as its Joint Editor. As reported earlier, Kolkata TV Editor Suman Chattopadhyay has recently quit.

e4m Desk Jun 24, 2006 9:14 AM

Arun Arora

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Arun Arora, formerly of Maruti Udyog’s Corporate Communiactions department, has joined DIAL (Delhi International Airport Ltd), a GMR Group company, as Associate Vice-president, Corporate Communications. Arora joins DIAL after a 15-year stint with India’s largest automobile maker. He has pursued courses in Hotel Management, Engineering, MBA and Journalism, and started his career with the hotel industry. After spending two years there, he moved to Escorts where he was Senior Executive-Marketing (Brand Management) for three years before joining Maruti.

e4m Desk Jun 24, 2006 9:13 AM

Janmat begins Abhiyaan for better roads in Mumbai

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“There are two kinds of people – one who let things go on as they are, and another, who take up the responsibility to change things for the better,” said one character in the mega hit ‘Rang De Basanti’. Over time, Janmat has changed the way citizens engage with their leaders and make them accountable for their actions. The channel is now ready to take on bigger issues.

e4m Desk Jun 24, 2006 7:26 AM

HLL to ride on film Krrish to market Lifebuoy

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Hindustan Lever Ltd has decided to use the big budget film `Krrish' to market its largest selling soap brand — Lifebuoy. The FMCG major will engage in a co-branded promotion with the film, which involves printing pictures of Krrish's character on its Lifebuoy packs and also giving away merchandise based on the film.

e4m Desk Jun 24, 2006 7:23 AM

Rs 40 cr ads ride on FIFA eyeballs

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Not to be left out of the football mania, corporate India is paying Rs 40 crore for advertisements during the FIFA World Cup. This is five times the money spent in the last World Cup. As many as 18 companies bought ad spots in the first week of the carnival, compared to 22 last time.

e4m Desk Jun 24, 2006 7:20 AM

Cannes Lions 2006: Titanium Lions - breakthrough work or integrated campaign, the debate continues

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Several experts have presented what they think is the way forward for the advertising and communication industry at the Cannes International Advertising Festival 2006, and one word that has emerged with increasing frequency is ‘Titanium’. A general presumption is that Titanium Lions is to recognise a creative idea that has been given an integrated approach. The Titanium jury, however, has decided to redefine the Titanium this year.

Noor Fathima Warsia Jun 24, 2006 7:14 AM

<b>Dr Pramath Raj Sinha</b>, MD and CEO, ABP Pvt Ltd

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<p align=justify>I think The Times of India, Delhi and Mumbai are very local newspapers, in fact just as The Telegraph is a good paper for Kolkata and the east, North-East or Jharkhand. I think we could be successful in Mumbai or Delhi. But again the question arises 'will the same brand work?' The Telegraph itself is a proposition that may or may not succeed in Delhi or Mumbai. When we are talking of national presence, we should not be talking of only Mumbai or Delhi, but of a pan-India presence. The point I want to make here is that being in Delhi or Mumbai doesn't make you national, it actually makes you a local paper that comes out from five locations.

e4m Desk Jun 24, 2006 12:00 AM