Zoom and Times Now have decided to integrate the distribution teams of the two channels. Vikram Thukral has been appointed VP-Distribution for Times Now and Zoom.
Sanyo-BPL, which caters to the premium end of the market, will enter the volume segment soon while increasing annual production of television sets to one million units.
Mayank Pareek, Head of Marketing, Maruti Udyog, says the company's focus is on customers and customer services. Secondly, MUL has always identified a target market and categorized a particular brand has always helped. Maruti's stress on rural marketing has also helped the country's largest automaker maintain its leadership position, he says.
Welcome to social responsibility of the media kind. Parivartan, an NGO, has brought together the NDTV Group (NDTV 24x7, NDTV India, NDTV Profit), HT Group (Hindustan Times, Hindustan) Prabhat Khabar, Deshonnati, Andhra Jyothi, Raj Express, Dharitiri and The Hindu to launch a mega drive against bribe.
WorldSpace satellite radio on Monday unveiled a new signature tune composed by its brand ambassador and music maestro A R Rahman. The signature tune, to be used in an integrated communications campaign, highlights the ‘everyday’ and ‘everywhere’ nature of music.
After ‘Sa Re Ga Ma Pa Challenge 2005’ and ‘Ek Main Aur Ek Tu’, Zee TV has announced a completely new series – ‘L’il Champs’ – with 22 new young contestants. ‘L’il Champs’ will focus on the age group of 7-14 years. And for those who were missing host Shaan in ‘Sa Re Ga Ma Pa’, ‘L’il Champs’ will see his return.
‘Filmy’, the latest entrant in Hindi movie channels genre created significant noise at the time of its launch and since then has been strengthening its position by delivering GRPs almost comparable to the mass channel from the stable – Sahara One. However, in a bid to further concentrate on developing a market for the channel, Sparsh Ganguly has been appointed as National Sales Head.
Prabhat Khabar, which recently went in for a makeover, is now launching its e-paper from July 4, 2006. The e-paper is for all the editions of Prabhat Khabar except its Siliguri edition.
Vh1 has announced its July line-up with new shows, new series and new specials. Internationally acclaimed shows like ‘Hogan Knows Best’ and ‘Cribs’ as well as two Vh1 specials – ‘Live8: What A Difference a day made’ and ‘Rock Honors’ – will feature on the channel in July.
Zee Business is concentrating on its evening line-up and in order to consolidate the evening band, the channel has brought in three new shows – ‘Khabar Ab Tak’, ‘Metro Masala’ and ‘Aapka Bazaar Prime Time’ – from July 3.
KidSense 2006 is a Walt Disney India and GroupM collaborated study on Indian kids and their changing attitude towards brands. The study seeks to understand the changing behaviour of these kids as well as the impact that this behaviour has when it comes to brands. The study has examined kids’ behaviour in different categories. The category covered this time is ‘cars and jeeps’. exchange4media is the exclusive online partner of KidSense 2006.
Consumer dependency on the Internet is increasing rapidly – be it booking tickets online, shopping, gifting, finding a partner or even making a career move. With the Indian online advertising industry looking up, customer engagement models in India have also evolved, moving from traditional modes of e-mail and web banners to injecting more engagement in the offering.
ATG entered India in 2000, providing cutting-edge strategic planning solutions to clients to address their marketing and media issues. Now, it is bringing in innovations to take the company to the next level.
MPG Delhi has brought in Nalini Ravishankar from MPG New York as Managing Director. She will be based in New Delhi and report to Vishnu Mohan, MPG’s CEO, Asia-Pacific.
Major MSOs and broadcasters have strongly objected to the Telecom Regulatory Authority of India’s proposal to amend the Cable Television Networks (Regulation) Act to keep IPTV services out of the Act to facilitate its growth in the country.