Hungama TV has announced Pratik Modak from Hyderabad as the winner for the summer contest ‘Pyjama Pakdo’. The contest was taken on-ground through a 360-degree media campaign.
National Geographic Channel is back with the second chapter of its nationwide school engagement programme ‘Nat Geo Junior Hunt’, to find India’s superkid who is curious, adventurous, articulate, energetic and smart.
Ford Group CEO Enlists Behavioral Psychologist to Foster Collaboration
PayPod, the new digital advertising network, intends to have around 1,000 publishers and advertising agencies onboard within a year of its official launch in another three to four weeks.
Print ad volumes of FMCG sector grew by 14% in 2006 over 2005, but saw only a 3% rise in Jan-Apr ’07. A whopping 76% of advertising of FMCG sector went to Newspapers, with publications from North and West zones contributing more than 60%. HLL continue to maintain its No. 1 position in the first quarter of the calendar year.
Rena Golden, Senior VP, CNN International, points out that the most obvious difference between Indian and Western news channels is the difference in audiences being targeted. CNN-IBN, NDTV, Doordarshan, etc., and the others are competing in a national market in India and CNN is not competing with them. The audience is the prime differentiator, she says.
RCS has announced the launch of a news editing system for radio in the Indian market. With this launch, the company intends to make a headstart in this space even before broadcasting of news is made legal in the country.
OAC 2007 firmly established that the Indian and foreign players are bullish about the growth of the OOH space in the country. MRUC’s tracking tool has provided a much-needed shot in the arm for this industry that had no tracking mechanisms till now in India. The speakers also talked about the development of this passive medium to an active medium.
Redmatch, a leader in online recruitment solutions, has closed a strategic deal with HT Media Ltd. Redmatch is expected to help HT in bolstering its recruitment section on HtClassifieds.biz.com. However, industry sources claim that it is planning to start a job portal in the next two months.
Jag Bani, a Punjabi daily from the house of Punjab Kesari, has recently gone all-colour with no change in its price. The newspaper that varies between 18 to 24 pages has two editions, from Ludhiana and Jalandhar.
Mudra has released campaigns for Reliance PCO campaign and the Reliance Communication’s Data Centre and Video Conferencing campaign. Reliance Communications was started with the intent of making telephony accessible to the masses by reducing the cost of a call to less than the cost of a postcard.
The World Association of Newspapers (WAN) has just published and released five new strategy reports on some important and recent developments in the newspaper industry globally. The reports cover topics of relevance to the future of newspapers across the world, and discuss developments that may become the strategy of the future.
MRUC has announced its plans to launch the Indian Outdoor Survey (IOS) with an aim to measure the medium, thus bringing in credibility and thus growing it. The service, which will be active in the weeks to come, will be implemented in 11 cities in the first year. The survey intends to cover 19 cities within three years of its operations.
The Association of Indian Magazines (AIM) has organised a meeting on June 11 for all its members. The agenda is to discuss various issues of the Indian magazine industry. The President of AIM, Ashish Bagga, informed that the forthcoming Indian Magazine Congress will also be discussed in the meeting.
The Outdoor Advertising Convention 2007 ended with the awards ceremony held in Mumbai. There were total 23 categories that were awarded. The awards ceremony saw O&M walking away with a total of 24 awards including four Golds.