Date-wise News

RadioAsia 2007: Future of radio in the age of convergence

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The three-day radio conference RadioAsia 2007, underway in Singapore currently, intends to highlight the future of radio in the growing converging world. Anurag Batra, MD and Editor-in-Chief, exchange4media, will present his views on ‘Marketing and Promotion -- Enhancing Value of Commercial Radio in the Digital Environment’ through his presentation ‘How is Commercial Radio performing in comparison to other Media’.

e4m Desk Jun 20, 2007 9:01 AM

Chandru Kalro , Executive VP-Marketing, TTK Prestige

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“Having been present in the Indian kitchen for over half a century, we have an unmatched understanding of the Indian woman and have seen her develop from a housewife to a world-beater today. This insight, which gets translated when we transact with her, is what makes us different. The trust and legacy that the brand carries is legendary…The salience of the brand is proved by its effortless extension into the entire kitchen space.”

e4m Desk Jun 20, 2007 12:00 AM