Triton bags casino account of High Street Cruises & Entertainment
Triton Communications has bagged the High Street Cruises & Entertainment account.
Date-wise News
International:Marketers and Content Providers Tune in to Podcasting's Potential
NEW YORK (AdAge.com) -- Radio revenue could very well stay flat for the third straight year in 2008, but there's one sector in the audio industry that's getting attention from the likes of Acura and MasterCard: podcasting.
Snapshot on Life Insurance advertising in Print in 2007: AdEx study
Life Insurance contributed 76 per cent of insurance advertising in Print during 2007, even though it dropped by 25 per cent during 2007 over to 2006. Private Insurers took 55 per cent share of overall advertising of Life Insurance in Print. LIC and Bajaj Allianz Life Insurance maintained their respective 1st and 2nd ranks in 2006 and 2007. Baja Allianz Life Insurance and LIC were the top 2 Life Insurance brands in Print in 2007.
Hello FM, S FM, Radio Mirchi, My FM launch new stations in week gone by
Four FM radio players – Hello FM, S FM, Radio Mirchi and My FM – announced the launch of their stations in various cities across India last week. The stations were launched in Trichy, Raipur and Rajamundry.
Big FM goes 360 degrees for its ‘Chipak Ke Jeeto’ contest
Big FM has adopted the 360-degree route for its contest ‘Chipak Ke Jeeto’ by employing on-ground activities along with the radio and Internet medium to promote it. The contest, currently underway in its last destination Bangalore, is a promotion from Big FM with Hyundai Motors’ newly launched i10.
It’s still human effort, not silicon chips, that converts an enquiry into a sale
On the Internet, while it is your TG that decides whether or not to look at your site or e-mail, only the most interested buyer will actually make an enquiry. How do you generate leads from the rest? And why do you need to?
Shatrughan Sinha to lend his brand appeal to Markson
Markson, the stand alone company of Delhi-based SNR Electronics Ltd, has roped in veteran actor Shatrughan Sinha as their brand ambassador. The company has recently launched their range of electronics and home appliances.
Times of India unveils Kolkata-specific portal Kolkatamirror.com
In a bid to connect with people on a personal level, The Times of India Kolkata has unveiled a city-specific portal, Kolkatamirror.com. The formal launch of the portal is scheduled for January-end.
Dhoni becomes ‘Style Bhai’ for Brylcreem, says ‘Style is for everyone’
Godrej SaraLee’ popular brand Brylcreem is out to ‘democratise style’ in a new TVC featuring M S Dhoni. The TVC, which broke across channels on January 20, 2008, stresses that ‘Style is for everyone’. JWT is the agency behind the campaign, which has been created by its National Creative Head Agnelo Dias.
McCann Erickson, Delhi bags creatives duties of Maya Academy of Advanced Cinematics
McCann Erickson, Delhi has been assigned with the creative account of Maya Academy of Advanced Cinematics (MAAC) following a multi-agency pitch. Industry sources have pegged the account size to be upwards of Rs 10 crore. The incumbent agency was Akshar Advertising.
Overview 2007: Changing competitive equations in the kids’ genre
Cartoon Network, the traditional leader of the Kids’ genre has had a tough time in 2007, as did sister channel Pogo and Walt Disney’s Disney Channel. Disney’s most recent acquisition, Hungama TV, however, has maintained its shares, and that is good news for the channel, making it a lead player in many weeks. There is good news for Nick, too, on the ratings front.
Alok Bharadwaj elevated as Senior VP at Canon India with wider role
Alok Bharadwaj has been promoted as Senior VP at Canon India. Other than the existing four divisions, Bharadwaj will now also head the newly created Corporate Sales division that will target the top 100 companies.
OMS to handle media duties of Cera Sanitaryware
Cera Sanitaryware has assigned its media business involving media planning, buying and operations to Optimum Media Solutions (OMS). The incumbent agency was Mediacom. The account size is estimated to be around Rs 5-7 crore.
Kalaignar TV launches test run of its music channel Isai Aruvi
Continuing with its aggressive growth plans, Kalaignar TV is all set to launch two more channels – Isai Aruvi, a music channel, followed by a yet-to-be-named news channel. The test run of Isai Aurvi began on January 20, 2008, while the commercial launch is expected soon.
Sunil Lulla quits Times Now; destination next touted to be Alva-Turner JV
After a stint of three years, Sunil Lulla has put in his papers at Times Global Broadcasting Ltd. Lulla is currently serving his notice period. Industry sources informed that Lulla was on his way to head the recently-formed Alva-Turner joint venture as CEO.