Date-wise News

Mediaedge: CIA had predicted some trends for the Indian Premier League season 2, and as the season completed, the agency undertook a post IPL study as well. The findings here show that consumers feel that they have watched more IPL in season 2, and would continue watching. Elections did not affect 70 per cent of people’s IPL viewing. The ratings have dipped but it is due to more people watching for lesser time. The complete findings are on exchange4media’s Industry Omnibus.

e4m Desk Jun 18, 2009 7:35 AM

The gurus of the digital world have painted a bright picture for the future of search engine marketing, which they believe would play a key role in growing online advertising. Experts have also stated that in turn, mobile as medium would propel the growth of search engine marketing in India.

Robin Thomas Jun 18, 2009 7:34 AM

Graphisads that specialises in outdoor advertising, has got the exclusive marketing rights for a bouquet of outdoor options including unipoles, standys, wall-mounted signages, conveyor-belt, four-side pillars and so on, at Srinagar airport.

Pallavi Goorha Kashyup Jun 18, 2009 7:33 AM

Mumbai moves to Bollywood beats primarily, unlike cities like Bangalore, Chennai and even Ahmadabad, wherein FM channels don’t hesitate to air regional and local music. Attempting to satisfy audience and market curiosity, exchange4media speaks to the key FM players and media planners, to illuminate the possibility of popular Marathi programming.

Robin Thomas Jun 18, 2009 7:32 AM

The New Thunderbird TwinSpark ‘Leave Home’ campaign is based on the obvious insight of the ‘mommy’s boy’ in Indian society. The campaign hopes to break away from the clutter within the category of the 100cc bike advertising. Interestingly it is both thought-provoking and relevant in today’s social context. While Wieden & Kennedy has penned this TVC, it is produced by Red Ice films, Mumbai. The campaign is on air in theatres across South, and is soon to be aired in the Northern region as well.

e4m Desk Jun 18, 2009 7:32 AM

The slowdown surely has made no dent on the launch announcements coming from the Mudra Group. Close on the heels of the agency’s partnership with Portland UK, Mudra has now launched second out-of-home agency StreetSmart that became operational from June 18, 2009.

Noor Fathima Warsia Jun 18, 2009 7:31 AM

Since its official inception in 1935, Lifebuoy has evolved and re-evolved to reach its current positioning of being a health essential. The brand’s custodians explain that the crusade to save lives has been hardwired into the brand’s DNA, and as a result, all initiatives, importantly the ones involved in Lifebuoy’s branding, go back to this basic premise. The context and tone may change; the intent, never, and perhaps this is one of the reasons that has made Lifebuoy the “largest selling health soap brand in the world”.

e4m Desk Jun 18, 2009 7:30 AM

TGBCL’s business news channel ET Now was launched on June 17, 2009, and perhaps the only “announcement” for the launch was the change of creatives of the channel in The Economic Times’ masthead. The channel, which is available on the cable platform, has begun with a full-fledged content line-up. ET’s intent to utilise the convergence model, and use the Economic Times platform to make all kinds of noise around ET Now, is evident from day one.

Noor Fathima Warsia Jun 18, 2009 7:29 AM