Date-wise News
Advertising is dead. Long live advertising. <br> The last few days at Cannes Festival has left me wondering whether I was in a tech conference or an advertising one. There was a time when the likes of Esther Dyson, founder, CNet v 1.0 and board member of WPP would be hosting seminars on User Generated Media and the participants and speakers included a range of techies, developers, marketers, etc. etc. You would accidently come across someone from the Advertising world! Those were not the days of ‘digital’ but ‘interactive’.
exchange4media Staff Jun 26, 2009 8:23 AM
As a part of an exercise to strengthen their content during the coverage of Union Budget 2009, NDTV Profit and the Outlook group have agreed to leverage their combined editorial expertise. The understanding between the two media groups is directed at providing a complete budget package across print, internet and television.
exchange4media Staff Jun 26, 2009 8:00 AM
Sonata, the leading watch brand from the house of Tata, has launched an online campaign for its Super Fibre range of watches. This is the first time Sonata has gone online primarily to create awareness about its Super Fibre collections to the TG in the age bracket group of 16 to 20. The campaign was launched on May 29, 2009 and will be up until this weekend. The creative agency for the Super Fibre campaign is Lowe Lintas, and the media agency is Maxus.
Robin Thomas Jun 26, 2009 7:59 AM
Soon, worries about tracking competitors and managing online marketing campaigns would be a thing of past. As Digital media watches a rapid growth in advertising, online marketing agencies, too, are now gaining momentum to help optimize online business
exchange4media Mumbai Bureau Jun 26, 2009 7:58 AM
The India camp at Cannes was significantly disappointed with only three entries in the Film Lions shortlist. Two entries are from JWT India for the work done for BCCL, and one is from TBWA India for the work done for Multiscreen Media.
Noor Fathima Warsia Jun 26, 2009 7:57 AM
Well Cannes does celebrate creativity and it also serves as a cauldron where emerging trends and seemingly disparate entities from communication too merge and interact. The exodus of talent and lateral or unencumbered thinkers - is something that has been a cause for concern for all of the believers in the brand communication business.
exchange4media Staff Jun 26, 2009 7:56 AM
The Presidential campaign done for Barack Obama, and the journey from being no one to being a household name was arguably the most ground breaking political campaigns seen in the recent US history. The campaign used new media, social media and traditional media with the core focus on creating one-on-one conversations with American people. Campaign Manager David Plouffe speaks on the rationale behind the campaign, and how staying the course, despite adversities, helped.
Noor Fathima Warsia Jun 26, 2009 7:55 AM
I always thought that the immortal Amitabh line in Sholay, “Tera naam kya hain, Basanti” (what’s your name, Basanti?) was unbeatable for its eloquent, if deliberate, stupidity. But try this for competition: NDTV’s Nagma was in Surat, outside a shop that caters to Andhra migrants. Nagma, to the shopkeeper: Aap ka naam bataiye, Telugu mein bataiye (tell us your name, tell us your name in Telugu)! He said his name was ‘Anil’. Wonder what his name would be Hindi!
Perhaps the best thing about Cannes Lions is the opportunity to meet some of the biggest names of the global advertising industry, and know a little some of what’s going on. The brief pleasant encounters of day five were with Craig Davis who is now with Publicis Mojo, IPG’s Steve Gatfield and Donald Gunn of The Gunn Report.
Noor Fathima Warsia Jun 26, 2009 7:54 AM
It appears that Hindustan Unilever Ltd (HUL) has decided on its OOH partners even as there was no confirmation coming from the agencies or the advertiser. HUL has been scouting for an agency to handle the out of home duties for all the brands under its portfolio. It is believed that the business is split between two agencies. GroupM’s Kinetic is said to be handling 85 pc of the business. The agency for the rest 15 pc couldn’t be verified at this stage.
Tuhina Anand Jun 26, 2009 7:53 AM
WPP’s CEO Sir Martin Sorrell’s presence at Cannes Lions International Advertising Festival re-emphasised the significance that this festival holds for the global advertising community. In a conversation with exchange4media, among various other subjects, Sorrell discussed Cannes Lions, and the fact that agencies had demonstrated discipline in spending in the current economic situation. He added that at the same time, it was important for the industry to celebrate good work.
Noor Fathima Warsia Jun 26, 2009 7:52 AM
The India camp at Cannes has been excited with the number of metals pocketed so far. With the tally now reaching the same as last year, the absence of a Grand Prix has ceased to pinch. However, the expectations from Film Lions were high, and some of the films not even making to the shortlist has left many dejected.
Noor Fathima Warsia Jun 26, 2009 7:51 AM
During the start up, everyone jumps in everything. But now we have put together functional experts. We started putting structures. We identified areas and levels that we needed to build in, and in essence would strengthen the systems. You will see this pan out in the next few months, and each of the core functions would see people coming in different levels. The thought is that essentially it has to be a system-driven company. If you are talking a league, you cannot be driven by individual decisions, there has to be a system and process in place and people have follow tem with conviction.
exchange4media Staff Jun 26, 2009 12:00 AM
