Date-wise News

“Launching the Red FM brand nationally fulfills our vision of creating the single largest FM network across the country… The rebranding exercise will be comprehensive and incorporate the Red FM DNA into all the other stations in programming style, content, format and presentation, and entails complete re-training of the staff,” says Abraham Thomas, COO, Red FM.

exchange4media Staff Aug 17, 2009 8:37 AM

Innovative ad layouts usage in print saw a four-fold growth during the first half of 2009, as compared to 2008. Figured outline was the most widely used innovative ad layout in print during this period. Food and beverages sector saw the maximum share of innovative ad layouts used in print during H1 ’09.

exchange4media Staff Aug 17, 2009 8:37 AM

“World over it has been observed that it is better to advertise on vertical ad networks than on a horizontal ad network, if the objective is to create brand awareness. This is because on a horizontal ad network, one is not sure which sites the ads are being served on. This leads to spillover, which is money down the drain,” says Sunil Punjabi, Co-Founder & VP, Networkplay.in.

exchange4media Staff Aug 17, 2009 8:36 AM

Targeted at Indian moms and kids, Knorr’s new campaign redefines soup as the ideal healthy, tasty snack that satisfies the 7 pm pre-dinner hunger pang. The TVC featuring actor Kajol is also supported by a heavy 360-degree marketing programme.

exchange4media Mumbai Bureau Aug 17, 2009 8:34 AM

With preparations for Ganesh Chaturthi on full swing in Maharashtra, DraftFCB Ulka and Tata Indicom see themselves amidst the festivities. The festival sees people returning home to their families for joint celebrations. It is this feeling of homecoming and anticipation that DraftFCB Ulka highlights in the latest campaign for Tata Indicom.

Pallavi Goorha Kashyup Aug 17, 2009 8:33 AM

Freeze. Believe me, this is the word that is haunting ad agencies and ad executives, leaving them in the cold, literally. Freeze refers to “no new recruitments” in the advertising world. And ‘freeze’ is something that is not desirable in these times of economic crisis.

Gaurav Sood Aug 17, 2009 8:32 AM

Although our democratic institutions ensure that we have a free press, business and personal interests of stakeholders impact the news media from practicing what it preaches, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Aug 17, 2009 8:31 AM

With India all set to host the inaugural edition of T20 Champions League 2009, which is scheduled to be held in Delhi, Bangalore and Hyderabad from October 8-23, 2009, exchange4media.com takes a look at how two IPL teams – Delhi Daredevils and Deccan Chargers – are looking at the much talked about League.

Robin Thomas Aug 17, 2009 8:29 AM

Aegon Religare Life Insurance has beefed up its advertising plans and has earmarked Rs 16 crore as ad spend for 2009. Speaking to exchange4media, Pradeep Pandey, Director - Branding & Communication, Aegon Religare Life Insurance, said, “We are targeting the Indian middle class in SEC A-B in the 25-50 age group.”

Pallavi Goorha Kashyup Aug 17, 2009 8:28 AM

Mudra South is on an upswing, pocketing new businesses, getting its talent pool in place and moving on to a new address few months ago. The agency has managed to put in place a diverse talent pool comprising a stand-up comedian, fashion designer and even a housewife. Mudra South is upbeat about the creative output coming out from the agency.

Tuhina Anand Aug 17, 2009 8:27 AM