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JWT has begun the year with a Silver World Medal for an animation film in the 'Craft and Techniques' category, at the New York Television, Cinema and Radio advertising Awards 2006. The work for clients DTC (Diamond Trading Corporation) won the agency metal, and the agency bagged a finalist certificate for another entry, while Mudra bagged two. O&M picked up a finalist certificate in the AME awards (Advertising and Marketing Effectiveness).
JWT's Silver-winning entry, titled 'History of the world', was the work of Creative Director Senthil Kumar, Art Director Hital Pandya and Animation Director E Suresh of Famous House of Animation, Mumbai.
Said Senthil Kumar, “The creative idea in the DTC film is the very fact that a diamond is forever and lives beyond every one of its owners, beyond generations, beyond family trees and beyond millenniums. The animation style used is inspired by ancient Indian cave art that used simple lines with dramatic punctuations to illustrate the high points.”
The 90-second 'History Of TheWorld' is an animated film on the Kohinoor that begins in a prehistoric volcano near Golconda in South India. It traces the journey of the diamond to its first-ever recorded owner (Mahlak Deo, the Raja of Malwa in the year 1305), down the Mughal Dynasty, the Persian Empire, and the Sikh Rulers before it lands at the Tower of London, where it is on display today. The animation style used is inspired 'by ancient Indian cave art that used simple lines with dramatic punctuations to illustrate the high points', according to the creative team. Reproduced alongside are some of the rare Indian cave art images used for the DTC 'History of TheWorld' storyboard.