premier-league

Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches

e4m Staff Jan 9, 2026 11:54 AM

The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory

e4m Staff Sep 4, 2024 10:09 AM

The Premier League began on August 17

e4m Staff Aug 22, 2024 12:46 PM

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report

e4m Desk Aug 20, 2024 9:19 AM

TV viewership for Premier League has grown 125% in last 2 years with 70% of its metro viewership coming from NCCS A households

NATIVE CONTENT Jul 24, 2024 1:40 PM

Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025

NATIVE CONTENT Jul 23, 2024 10:20 AM

Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor

Naziya Alvi Rahman Mar 14, 2024 9:01 AM

PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season

e4m Staff Feb 29, 2024 10:57 AM

WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship

Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM

The tournament this year will be held entirely in India, said the chairman

e4m Desk Feb 20, 2024 4:04 PM

As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots

e4m Desk Feb 20, 2024 8:51 AM

Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding

e4m Staff Jan 3, 2024 8:19 AM

The series aims to be a cultural milestone that inspires women in sports and other fields

e4m Staff Dec 1, 2023 4:48 PM

As per a Bloomberg report, government officials in India have been told about Saudi Arabia's interest in acquiring a significant stake in a holding company for IPL that could be valued at $30 billion

e4m Staff Nov 6, 2023 7:50 AM

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

Kanchan Srivastava Oct 11, 2023 8:48 AM

The sports website will provide real-time scores, match highlights, analytics and expert opinions

e4m Desk Jul 27, 2023 11:50 AM

The T20 tournament is scheduled to take place from July 30 to August 20, 2023

e4m Desk Jul 24, 2023 2:37 PM

He is also the President: Esports & Global Gaming Partnerships – SEA, Japan, India, Middle East

e4m Desk Jul 13, 2023 3:02 PM

The fourth season of the league will be held in Colombo and Kandy

e4m Desk Jul 6, 2023 11:27 AM

Industry players said TV viewership for the first edition of Women’s Premier League was less than expected but decent

Aditi Gupta Mar 28, 2023 9:03 AM

Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx

Nilanjana Basu Mar 14, 2023 8:56 AM

Lotus Herbals is the principal sponsor for the Mumbai Indians team

e4m Desk Mar 13, 2023 11:15 AM

In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team

Kanchan Srivastava Mar 6, 2023 9:13 AM

Tata Motors, Tata Capital, Hero Vida, BoB, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries have come on board, e4m has learnt exclusively

Sonam Saini Mar 3, 2023 9:07 AM

The Naam Hoga Tera Har Zubaan Par campaign has been conceptualized by Ogilvy

e4m Desk Mar 1, 2023 4:54 PM

This will be a three-year contract for the brand

e4m Desk Feb 27, 2023 1:18 PM

Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner

e4m Desk Feb 25, 2023 8:19 AM

Tata Motors will also be associated with the league

e4m Desk Feb 23, 2023 3:09 PM

The group will retain the rights till 2027

e4m Desk Feb 22, 2023 8:20 AM

The teams can join hands with fantasy sports companies, the cricket body has said

e4m Desk Feb 15, 2023 11:30 AM

The opening match will be between Gujarat Giants and Mumbai Indians-owned franchise

e4m Desk Feb 7, 2023 8:14 AM

Interested parties are required to pay a fee of Rs 1 lakh

e4m Desk Jan 30, 2023 8:06 AM

The players’ auction for IPL 2023 is slated to be held in Kochi today

e4m Desk Dec 22, 2022 7:20 PM

The third season of Lanka Premier League will be broadcast live across Sony Sports Ten 1 & Sony Sports Ten 5 channels, starting from December 6

e4m Desk Nov 29, 2022 12:55 PM

The tournament is slated to be held between 6th December and 23rd December

e4m Desk Nov 4, 2022 1:37 PM

The film is part of Star Sports’ campaign #PassionUnlimited

e4m Desk Oct 12, 2022 3:55 PM

The league will take place from December 7 to December 11

e4m Desk Sep 13, 2022 3:14 PM

The network has registered a 95% increase with Manchester United’s opening fixture being the highest-rated game of the week

e4m Desk Sep 1, 2022 1:15 PM

The league’s viewership in India has grown 3x in comparison to the previous season

e4m Desk Aug 10, 2022 12:15 PM

With the English Premier League all set to kick off on Aug 6, e4m analyses a report on the league’s audience profile in India & how brands can leverage the tournament to target premium TV audiences

e4m Desk Jul 28, 2022 11:32 AM

The actor will be seen encouraging competitive gaming across the country

e4m Desk Jul 11, 2022 10:57 AM

The partnership aims at driving awareness and relevance as consumers begin to understand the benefits of owning EVs, the company said

e4m Desk Jun 23, 2022 2:33 PM

This year’s partnership will help Upstox expand its reach in southern India

e4m Desk Jun 22, 2022 12:57 PM

The tournament will start from June 23

e4m Desk Jun 20, 2022 2:35 PM

The tournament will start on June 15

e4m Desk Jun 13, 2022 12:30 PM

The value for digital rights has surged to Rs 48 crore on a reserve price of Rs 33 crore

e4m Desk Jun 12, 2022 6:58 PM

As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season  

e4m Desk May 17, 2022 8:01 AM

Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

e4m Desk Apr 25, 2022 4:59 PM

Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead

Mansi Sharma Apr 21, 2022 7:54 AM

Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players

e4m Desk Apr 18, 2022 12:05 PM