McDonald’s launches free fries offer with three TVCs

Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South India, has started offering its iconic fries free with its medium McSaver meal.

This year, McSaver, the value platform, has become bigger, better and bolder. 
To popularise this too-good-to-be true proposition, the brand has launched three television commercials. The three TVCs, that have been conceptualised by DDB Mudra, reinforce the company’s brand promise of ‘easy to feel good’ and capture the customers’ absolute delight on getting free fries in a fun and quirky way. With this, the brand is all set to make its customers say ’i’m lovin’ it’ over and over again.

TVC 1 – Wink – Inspired by the viral Priya Varrier video, the TVC shows a customer playfully winking at the server when he adds free fries to her McSaver meal. 

TVC 2 – Gajodhar – A pregnant couple visits McDonald’s, and get happy and emotional on receiving free fries with their meal. They ask the server’s name, and name their unborn child ‘Gajodhar’ after the McDonald’s crew member. 

TVC 3 – Captain – The film shows a cricket team celebrating their victory at McDonald’s, shouting victory chants with the captain on their shoulders. The captain is replaced by a McDonald’s server as he informs them about the free fries. 
This is an integrated campaign which will be aired across TV, Digital and social media platforms. 

Sharing his views on this campaign, Arvind RP, Director - Marketing and Communications, Hardcastle Restaurants Pvt. Ltd. Said: “At McDonald’s, we believe in offering our customers unparalleled value. Value for today’s customer is a combination of price, experience and variety and that is the key insight behind this campaign. We want to delight our customers and offer them wholesome and nutritious meal options, complete with our iconic fries. Our strategy is to drive value for our customers through our McSavers platform and position McDonald’s as a meal destination for all consumer groups.”