Winkl initially started off as a community for creators and pivoted into a full stack tech platform for influencer marketing and creator collaborations.
By leveraging the topicality of summer, the campaign by Mullen Lintas Mumbai aims to build an umbrella idea for delivering relatable narratives and driving awareness for the brand
Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months
Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement