Advertising trends in Women’s magazines during Jan-Sept 2006: AdEx study

The women’s magazines genre saw a 31% rise in ad volumes in Jan-Sept ’06 over Jan-Sept ’05. Women’s Monthlies garnered 54% share of ad volumes in Jan-Sept ’06, with English language magazines having the highest share. Independent Retailers topped category advertising in women’s magazines while HLL and L’Oreal topped the list of advertisers.

e4m by exchange4media Staff
Published: Nov 20, 2006 8:54 AM  | 1 min read
Advertising trends in Women’s magazines during Jan-Sept 2006: AdEx study
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The women’s magazines genre saw a 31% rise in ad volumes in Jan-Sept ’06 over Jan-Sept ’05. Women’s Monthlies garnered 54% share of ad volumes in Jan-Sept ’06, with English language magazines having the highest share. Independent Retailers topped category advertising in women’s magazines while HLL and L’Oreal topped the list of advertisers.

Published On: Nov 20, 2006 8:54 AM 
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