TV still preferred choice for ad insertions, shows TAM AdEx Q1 2019 data
As per the TAM AdEx data, Print went for 99% ad insertions on TV this year, an increase of 3% from last year
Television remained to be the most sought-after medium for ad insertions across all mediums from January-March 2019, as was the case in the first quarter of 2018, shows TAM AdEx data.
TAM AdEx has released cross-media advertising data for TV, Print and Radio. Print went for 99% ad insertions on TV this year, an increase of 3% from last year.
Maenwhile, Radio seems to be the least favoured in terms of Print as the ad insertions went down from 4% in the first quarter of 2018 to 1% in 2019.
Television ad insertions too saw a rise on Print when compared to last year. From 94% in 2018, it went up to 96% in the first quarter of 2019. Radio saw a decline from 6% to 4% in terms of Television ad insertions.
Coming to Radio ad insertions, Television gets an upper hand here too but the ad insertions have reduced from Q1 2018. In the first quarter of 2018, Radio ad insertions on TV was 88% whereas this year, it’s dropped to 84%. As for Print, ad insertions for Radio went up from 12% to 16%.
