Billboard Bonding: Cadbury finds its sweet spot, Colgate shines
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
Two festive campaign billboards put up by Colgate and Cadbury in Mumbai have become the talk of the town in the digital world. The billboards have been creating a buzz for their smart placement, one on top of the other, displaying an interesting coordination of sorts.
While the Cadbury billboard reads “Iss Diwali kuch acchha ho jaye, kuch meetha ho jaye,” the Colgate billboard which has been placed on top of it reads, “Chocolate ka maza lijiye, par raat ko brush bhi kijiye”
Both the campaigns have been created by Ogilvy Mumbai and so one can safely assume that both the brands agreed on the co-operation.
Here are some of the reactions online:
OOH advertising has really stood out this festive season for its creativity, be it playing with the copy or the use of technology. Most of these interesting inititatives often garner a lot of attention on the social media. One of the new trends in OOH has been CGI OOH or Faux OOH or CGOOH. The OOH industry has embraced CGI to craft innovative campaigns on social media. Brand managers and marketing heads are all for such make-believe campaigns.
e4m has reached out the Ogilvy to understand the thought behind the interesting execution of the campaign but is yet to get a response.
