e4m OOH Conference 2023: Experts to explore the future of OOH industry

The 4th edition of e4m-OOH Conference will be held in May 2023 in Mumbai. The conference is aimed to explore how brands engage with the different consumers today amid the changing times. The summit also gives marketers an opportunity to directly communicate with industry experts, marketers, innovators, and others involved in the OOH advertising industries. At the conference, industry leaders and experts from the OOH ecosystem will share insights on a wide range of topics under the theme ‘OOH Fast Forward’.

The great minds would also discuss how the OOH industry and brands are bouncing back after a brief lull and will also talk about challenges, and opportunities in the OOH sector. e4m OOH Conference is a great opportunity for out-of-home (OOH) professionals to engage, learn, network, and collaborate. Apart from astute leaders taking centre stage at the e4m OOH Conference, the summit will also see seasoned experts coming together and sharing insights on evolving out-of-home advertising strategies, growth of OOH ecosystem and more.

The e4m-OOH Conference will include a mix of standalone speakers, fireside chats and panel discussions. Apart from astute leaders taking the centre stage, the conference will also have many seasoned experts sharing their insights. Shubhranshu Singh, Vice-President, Marketing, Domestic & IB, Commercial Vehicles Business Unit, Tata Motors, will speak on the topic ‘From Innovation to Actualization: Unravelling Exciting New Practices in OOH’.

Jignesh Dawda, VP – Marketing, Bandhan Mutual Funds, Pradeep Srinivas, GM-Head Marketing, Mercedes Benz, Saibal Biswas, Head of Marketing, Partnerships & Public Relations, MediBuddy and Ashish Bajaj, Chief Marketing Officer, Narayana Health, will engage in a panel discussion on the topic ‘The World of Dynamic Macro Advertising and Where OOH Fits In’. The session will be chaired by Rachana Lokhande, Founder, Glocal Bridge.
Know our speakers:

Shubhranshu Singh, Vice-President, Marketing, Domestic & IB, Commercial Vehicles Business Unit, Tata Motors

In the immediate past assignment, Singh was Global Head of Marketing and Brand for Royal Enfield. He is a thought leader, and creator of category-leading brands and platforms. He has launched, renovated and grown some of the most iconic Indian and global brands. Singh has international exposure to category & brand management, demand creation, sales & distribution, customer management, channel development and customer marketing in the consumer-packaged goods industry.

Jignesh Dawda, VP – Marketing, Bandhan Mutual Funds

Dawda is the Vice President-Marketing with a demonstrated history of working in the financial services industry. Skilled in Business Planning, Analytical Skills, Sales, Management, Teamwork.

Pradeep Srinivas, GM-Head Marketing, Mercedes Benz

Saibal Biswas, Head of Marketing, Partnerships & Public Relations, MediBuddy

Biswas has held business leadership (P&L Management) and Consumer Marketing experience of 17+ years in MediBuddy, Hopscotch, Hotstar International (Disney) , Amazon, Philips, Cavinkare & Godrej, spread across diverse industries and categories like Soaps, Talc, Deodorant Sprays, Fairness Creams, Lighting, IOT devices (responsible for 3 brands Amazon Kindle, Amazon FireTV and Amazon Echo/Alexa ) , OTT Streaming (Hotstar), D2C Fashion now Health tech.

He has a track record of consistently achieving strong results through a combination of strategic planning, solid operational grounding, collaborative skills and a willingness to continuously lead & embrace change. Biswas has also built high-performing teams by developing people, leading with empathy and in the process helping them and the organization realize the benefits of their true potential.

Ashish Bajaj, Chief Marketing Officer, Narayana Health

Bajaj is a marketing professional with expertise in not only creating consumer facing communication but with complete knowledge of Media and key expertise across consumer understanding, touch point planning and optimisation. Aspire to excel and innovate with relevant and delightful solutions, keeping pace with the ever-changing consumer needs and behavior.

Rachana Lokhande, Founder, Glocal Bridge

Lokhande founded Glocal Bridge to help the industry engage meaningfully and productively with out-of-home media. Working in the OOH domain for the last 20 years, she has brought together people, ideas, and aspirations to achieve scale. She believes empathy is the key to problem-solving. Through Glocal Bridge, Lokhande remains committed to empowering people in the industry by simplifying equations around culture, technology, digitisation and platform-driven practices.

The conference will also witness an impressive line-up of industry heads as speakers including Sam Balsara, Chairman, Madison World, Ajay Mehta, Founder & MD, Interactive Television & MD, Kinetic India, Noomi Mehta, Chairman of the Board of Selvel One and Chairman, The Indian Outdoor Advertising Association. The conference will also bring together global leaders to discuss the evolving OOH landscape. The global leaders who are part of the conference include Laetitia Lim, CEO, Quividi and Amanda Dorenberg, President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau).