ad-agencies
No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024
Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility, shared industry leaders
Kanchan Srivastava Mar 26, 2024 8:54 AM
As the year inches towards the end, e4m lists out people from the advertising fraternity who started their venture
Tanzila Shaikh Dec 18, 2023 8:57 AM
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative thinking, say experts
Tanzila Shaikh Sep 22, 2023 9:06 AM
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to some independent players to know why they chose the path
Tanzila Shaikh Aug 9, 2023 9:26 AM
This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward
Naziya Alvi Rahman Aug 8, 2023 8:48 AM
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them in the process
Tanzila Shaikh Jun 9, 2023 9:13 AM
Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer marketing
Kanchan Srivastava May 5, 2023 8:57 AM
Jane Lin-Baden, CEO, Asia Pacific, Publicis Groupe, and Anupriya Acharya, CEO, South Asia, Publicis Groupe, speak to Neeta Nair
Neeta Nair Apr 24, 2023 8:37 AM
While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow
Tanzila Shaikh Feb 20, 2023 2:44 PM
The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts
Kanchan Srivastava Oct 11, 2022 8:24 AM
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way
Kanchan Srivastava Oct 21, 2021 8:42 AM
Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing
Misbaah Mansuri Mar 16, 2021 8:26 AM
Agency captains say things seem to be looking better with the upcoming festive season and IPL, & brands starting to market again for the new quarter
Misbaah Mansuri Aug 4, 2020 8:16 AM
