advertising-agency
The APAC CEO of OMG talks about the expectations from his team, how APAC has featured high on the list of new business wins of the group, and more
Neeta Nair Apr 17, 2023 8:24 AM
The newly appointed CEO of VMLY&R India speaks to e4m Editor Naziya Alvi Rahman about his plans for the agency, their hopes & preparations for Cannes Lions this year, and more
Naziya Alvi Rahman Apr 10, 2023 8:55 AM
We enter 2023 in a strong financial position with good momentum from new business and the many opportunities ahead of us, says CEO Mark Read
exchange4media Staff Feb 23, 2023 4:19 PM
As Wavemaker celebrates its fifth anniversary today, CEO-South Asia Ajay Gupte shares the agency’s journey with e4m Editor Naziya Alvi Rahman
Naziya Alvi Rahman Nov 9, 2022 8:21 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Feb 5, 2022 8:38 AM
Do smaller and new brands prefer agency partners who are equally young and dynamic, or do the bigger agency houses win the game here
Mansi Sharma Feb 4, 2022 8:36 AM
Misra joins Lowe Lintas from BBH India where she worked as ECD
exchange4media Staff Oct 11, 2021 5:24 PM
The agency said its numbers will return to pre-pandemic levels this year
exchange4media Staff Jul 23, 2021 8:57 AM
The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
exchange4media Staff Jun 14, 2021 6:08 PM
Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity
Josy Paul Apr 26, 2021 8:20 AM
WPP is the first in its industry to include media in its net zero commitment
exchange4media Staff Apr 22, 2021 2:34 PM
Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations
Rasika Kiran Upasani Apr 14, 2021 8:54 AM
Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy in a challenging 2020
Christina Moniz Nov 9, 2020 8:35 AM
The newly-launched campaign for Asian Paints Sharad Shamman captures the spirit of the festival during the pandemic
exchange4media Staff Oct 10, 2020 10:06 AM
This new partnership will enable advertisers to run impactful mobile ad campaigns, powered by safe data
exchange4media Staff Oct 7, 2020 12:44 PM
Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics
Neeta Nair Jul 7, 2020 8:32 AM
Shrivastav has been roped in as VP in New Delhi and Pradhan as Brand Strategy Director in Bangalore; the duo will report to Snehasis Bose
exchange4media Staff Jun 30, 2020 7:24 AM
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months
Christina Moniz May 27, 2020 8:24 AM
The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize
exchange4media Staff May 21, 2020 5:09 PM
#FilmFromHome, conceptualised by Mullen Lintas Gurgaon, encourages everyone to shoulder the responsibilities at home not just with each other but also with Havells' appliances
exchange4media Staff May 2, 2020 10:35 AM
IMPACT's Neeta Nair speaks with Abhik Santara, ex-President, Mumbai and Kolkata at Ogilvy on the launch of his agency ^ Atom
Neeta Nair Apr 8, 2020 8:31 AM
