The newly appointed CEO of VMLY&R India speaks to e4m Editor Naziya Alvi Rahman about his plans for the agency, their hopes & preparations for Cannes Lions this year, and more
The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations
Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy in a challenging 2020
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months
#FilmFromHome, conceptualised by Mullen Lintas Gurgaon, encourages everyone to shoulder the responsibilities at home not just with each other but also with Havells' appliances