Tonic Worldwide bags digital mandate for Badshah Masala
The account will be managed by Tonic Worldwide’s Mumbai office
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Badshah Masala celebrates local flavours in new campaign for Maha and Gujarat
The ad campaigns by Havas Worldwide India showcase changing cultural perspectives while staying rooted in culinary traditions
Badshah Masala sings a new tune with revamped ‘Swaad Sugandh Ka Raja' jingle
Havas Worldwide India, which handles the brand's creative mandate, has played a crucial role in remixing the old jingle
Dabur acquires 51% stake in Badshah Masala
This also marks Dabur’s entry into Rs 25,000+ crore spices market
KRAFTON, Inc. launches content and collaborations for PUBG: NEW STATE players
The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India
Colorbar unveils #ColorbarXSony campaign in partnership with Sony Music Entertainment
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest hit
Badshah Masala's new campaign busts gender stereotypes by encouraging men to enter kitchen
The film shows a mother advising her son to step into the kitchen with Badshah Masala
JioSaavn releases its new video product JioSaavnTV
Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage
Badshah headlines Josh app's CreatorThon in Maldives
The singer's association with the app will last till the end of the year
Adda52 unveils ‘Life ko Ace Karo’ campaign featuring Ali Fazal and Badshah
The campaign focuses on helping people to enhance skills and teaching people to win in life too
Sponsors show trust in news genre despite ratings blackout; here’s why
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
An iconic figure: Badshah Masala pays tribute to MDH’s Mahashay Dharampal Gulati
He changed the way the spice industry is looked at, read a social media post by Badshah Masala
MX Takatak ropes in rapper Badshah
Badshah will be creating snackable content for the platform
How influencer marketing can survive the Badshah fake followers scam
Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms
13% rise in music consumption across India during lockdown: Gaana study
While Arijit Singh, Tanishk Bagchi, Neha Kakkar, Pritam and Badshah have emerged to be popular among Indian artists, Justin Beiber, Selena Gomez and Ed Sheeran are favourites among global artists