These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts

e4m Staff Jul 24, 2024 9:01 AM

After being nominated last year, Pankaj Tripathi, who plays former Indian PM Atal Bihari Vajpayee in the politician's biopic, has voluntarily relinquished the title as per the terms of the MoU

e4m Staff Jan 13, 2024 11:47 AM

News18 said it has been heavily investing in technology and editorial resources to ensure that its content and presentation remain uniquely curated for the audience

exchange4media Staff Oct 7, 2022 8:38 PM

Guest Column: Sudhir Mishra, Advocate, Supreme Court of India, reviews Vir Sanghvi's memoir 'A Rude Life'

Sudhir Mishra Aug 16, 2021 1:03 PM

The show aims to decode what’s on the voter’s mind from a women’s perspective ahead of panchayat elections

exchange4media Staff Mar 31, 2021 6:13 PM

The channel has also announced launch of two new shows

exchange4media Staff Mar 5, 2021 12:44 PM

Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)

Tasmayee Laha Roy Nov 9, 2020 8:36 AM

The award winning campaign enables viewers to voice their opinion on TV and win attractive prizes

exchange4media Staff Oct 27, 2020 4:54 PM

The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns

Noel Dsouza Oct 27, 2020 1:21 PM

Political heavyweights of Bihar Nitish Kumar, Tejashwi Yadav, and Chirag Paswan shed light on the promises and manifestos of their parties

exchange4media Staff Oct 26, 2020 6:47 PM

The flagship property Abki Baar Kiska Bihar will bring together top newsmakers for debates, discussions and interviews

exchange4media Staff Oct 22, 2020 3:57 PM

The lineup will capture the mood of the nation and pertinent issues of the state, ahead of the crucial elections

exchange4media Staff Oct 19, 2020 3:39 PM

The flagship initiative will see parties and leaders across the spectrum discussing issues, strategies, evolving political situation and the approach adopted by them to win the electoral battle

exchange4media Staff Oct 19, 2020 12:45 PM

Aaj Tak’s creative team has rewritten lyrics of the popular song and it has been rendered by the singer of the original, Ritesh Pandey

exchange4media Staff Oct 8, 2020 10:45 AM

Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging

Tasmayee Laha Roy Oct 7, 2020 8:38 AM

More than Rs 39.5 lakh was spent by political parties and their allied pages from Bihar on Facebook ads in the last 30 days

Tasmayee Laha Roy Sep 29, 2020 7:39 AM

The extensive plan will aim to keep the viewers apprised about every single political development in the state leading up to the counting day

exchange4media Staff Sep 28, 2020 12:19 PM

Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months

Tasmayee Laha Roy Aug 28, 2020 8:27 AM

Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals

Tasmayee Laha Roy Jun 29, 2020 9:02 AM

The platform will bring different political parties and leaders across the spectrum to discuss and debate issues and strategies relating to the Bihar elections

exchange4media Staff Jun 24, 2020 12:10 PM

Fortified with an increasing number of internet users and a bulky digital budget, the state is well prepared for the fight online, say analysts

Tasmayee Laha Roy Jun 18, 2020 8:23 AM