The brand's recent campaign, #GentleCareForEverydayYou, places a strong emphasis on transparency, natural solutions, and the essence of gentle care, redefining its journey
The ad leverages an interactive questionnaire about hair type and concerns for an immersive and informative experience
The campaign ‘Unseen Bonds’ captures siblings' bond set in modern times
The campaign will run across digital platforms and TV channels in Hindi and regional languages
Venkatesh Vijayaraghavan, CEO & Director, CavinKare, spoke at the e4m Pitch CMO Summit 2022 – South about the three anchor points that have always driven the company’s thought process around brands
Prior to CavinKare, he was associated with realme as the Digital and Media Buy Director
Summit will be held on-ground on 23rd September from 9 AM onwards and the theme this year is 'Building Powerful Brand Stories'
Biker’s is CavinKare’s newly launched brand
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition among youngsters, and more
The agency will be handling strategic content and design across all social media platforms as well as performance media for the brands
The film is conceptualized by Wunderman Thompson
The account is won following a multi-agency pitch
The agency will be responsible for formulating & executing social media strategy, cross medium communication strategies and influencer marketing strategies for the brand
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
The brand plans extensive TV and Digital marketing campaign under #SaaFooit with the actress on-board
The brand to also launch India’s first meat and seafood wash in a sachet format
The TVC would be aired on top channels like Sun TV focusing on a rerun of various serials like Chitti, Metti Oli to name a few
The products are specially formulated to kill 99.9% of bacteria and viruses
In response to the COVID-19 crisis, CavinKare has introduced hand sanitizers in various SKUs across three brands to cater to the needs of consumers
The month-long initiative was launched on World Cancer Day
The product portfolio comprises of a range of hair colours such as Indica Easy, Indica Crème and Indica 10 Minutes powder hair colour