Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country
Panelists discussed 'How celebrities are brand custodians' at IPRCCCA 2021
We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom
ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Education sector needs to address the white space and have women promoting their brands, opines the industry
It was an exception for male film stars to endorse a brand between 50s and 80s
The celebrity engagement platform has onboarded actors like Hrithik Roshan, Kareena Kapoor, Ranveer Singh and Tiger Shroff for personalised video calls with their fans
The online family travel game show will be hosted by celebrity artists Rohit and Manasi Roy
#2021ReadyWithCNBCTV saw experts from across the fields of finance, film-making & entertainment, food, sustainable living, literature and entrepreneurship
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate the festival
2020 will witness 6 new and relevant categories for kids to vote for their favorite entertainers during the lockdown
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges
The world’s first-ever music league will have six teams, by Shraddha Kapoor, Riteish Deshmukh, Govinda, Rajkummar Rao, Bobby Deol & Suresh Raina, representing different regions
As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12
'Nasha Photo Studio' features prominent Bollywood celebrities in conversation with Radio Nasha RJs as they talk about their old photographs and revisit the memories around them
The platform will provide users with a plethora of entertaining and educative / learning initiatives in 15 different languages through exclusive partnerships across industries
The social media network brought on board stars from around the world for its ‘I For India' concert, raising over Rs 4 crore for frontline workers and those impacted by the COVID-19 pandemic
CHI scores celebrities based on their philanthropic activities, taking into account the amount donated, the stature of the celebrity & commensurate size of the donation, transparency, etc.