Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads

Tanzila Shaikh Mar 3, 2023 9:02 AM

Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties  

Tanzila Shaikh Dec 22, 2022 9:06 AM

The show will air new episodes every Saturday at 7: 30 pm

exchange4media Staff Oct 31, 2022 11:39 AM

Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season

Nilanjana Basu Oct 11, 2022 9:09 AM

Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them

Nilanjana Basu Sep 29, 2022 3:41 PM

The book provides insight into the changing nature of Muslim politics and the ideas of citizenship in independent India

exchange4media Staff May 26, 2022 1:30 PM

Prior to this, Mishra was with Standard Chartered Bank as MD & Country Head–Corporate Affairs

exchange4media Staff Apr 4, 2022 2:36 PM

According to the Ipsos Global Predictions 2022 online polls, the markets most optimistic were China (87%), and Saudi Arabia (79%), apart from India

exchange4media Staff Dec 31, 2021 12:23 PM

The complaint was made by Citizens for Justice and Peace against a show on land ownership in J&K

exchange4media Staff Nov 17, 2021 11:11 AM

The initiative is launched on Grandparents’ Day with an objective to provide a second innings to retired citizens through invigorating internships in the field of their choice

exchange4media Staff Sep 15, 2021 4:24 PM

The digital payments provider has shortlisted Morgan Stanley, Citigroup Inc., and JPMorgan Chase & Co. for running the IPO

exchange4media Staff May 27, 2021 2:53 PM

The campaign features Rajkummar Rao and Patralekha on a song composed by Shankar Mahadevan

exchange4media Staff Nov 18, 2020 2:31 PM

The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents

exchange4media Staff Aug 21, 2020 12:57 PM

The Next Frontier: India’s Smart Cities, made in collaboration with Ministry of Housing and Urban Affairs, premieres on August 15

exchange4media Staff Aug 14, 2020 6:39 PM

Prior to OnePlus, Nakra has worked with Apple as Head of Affordability in India for over three years

exchange4media Staff May 20, 2020 1:55 PM

Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments

Misbaah Mansuri Jan 30, 2020 4:24 PM

Chopra joins American Express from Citibank, where she led the transaction business for the North India region

exchange4media Staff Jan 9, 2020 6:40 PM