creative-agencies
While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow
Tanzila Shaikh Feb 20, 2023 2:44 PM
A recap of the significant people movements in the creative and marketing sphere
exchange4media Staff Dec 28, 2022 8:55 AM
Dipali Mahesh, Managing Director of Extreme Reach India, writes on why brands need to boost workflow efficiency across the creative lifecycle
Dipali Mahesh Nov 15, 2022 10:27 AM
Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?
Neeta Nair Aug 19, 2022 8:36 AM
The omni-channel consumer electronics retailer Croma invites creative agencies to submit their elevator pitches by 25th Jan 2022
exchange4media Staff Jan 14, 2022 2:41 PM
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Christina Moniz Jan 22, 2021 8:34 AM
At the 20th edition of the e4m Conclave, Per Pedersen, Founder & Creative at by The Network, shared key lessons for agencies to survive and stay relevant
exchange4media Staff Jan 19, 2021 8:43 AM
e4m Conclave: These are just highlights from our elaborate session with Per Pedersen, Founder & Creative, by The Network
exchange4media Staff Jan 18, 2021 5:51 PM
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth
exchange4media Staff Dec 15, 2020 12:21 PM
The agency will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand
exchange4media Staff Dec 10, 2020 2:13 PM
Will creative agencies adopting a dual leadership model today for CCO position lead to less towering creative personalities and further dilution of their powers, or has it become a necessity?
Neeta Nair Oct 1, 2020 9:28 AM
As several codes followed between agencies and clients are being willingly discarded after COVID-19, we find out how written client briefs have disappeared in less than a month due to the lockdown
Neeta Nair Apr 17, 2020 8:28 AM
