Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry observers
The auto sector is pinning hopes on Nirmala Sitharaman to announce sops for boosting the sale of EVs, developing infra and bringing an overall growth in the economy
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by Isobar, highlights how businesses have adapted to the new ways of working