Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
The campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection
NTR Jr reflects the core values of the group i.e., trust, transparency, and excellence with his affable and grounded persona, the company said
Signing of Alia Bhatt as the brand ambassador will bring a new global outlook to the brand, the company said
Launches music video - ‘Lilabali’ on traditional Bengali wedding to promote bridal jewellery
The film was shot entirely on iPhone within a span of 10 hours
The campaign has been launched to mark International Women’s Day
In the campaign, Kiara is promoting the brand’s heart-shaped solitaire diamond jewellery collection
Senco has tie-ups with celebrities as brand ambassadors
The campaign celebrates the grandeur and glamour of Indian weddings
The campaign is called Festival of Artistry
The campaign promotes DG Gold, the digital gold business of Senco Gold & Diamonds
The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
The jewellery brand has also unveiled their new campaign titled ‘Now is the time’ featuring the actress
We bring to you some of the exceptional spots released between July 30 and August 12, 2021
The campaign, designed by 82.5 Communications, consists of a TVC, along with extension in print, radio and the digital medium
The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’
The 76-inch panoramic edition, with 3000 diamonds studded masthead, was a visual delight with the panoramic picturesque images along with cutting-edge content
The commercial has been directed by filmmaker Gautham Vasudev Menon
The commercial has been directed by filmmaker Gautham Vasudev Menon
Ad volumes of the retail sector on television plunged by 34% in 2020 over 2019
Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on JCDecaux Street Furniture in Delhi
The campaign has been conceptualised by dentsu India Group
Jain, MD, DeBEERS, said agility and knowledge of consumer’s mind are keys to the future of marketing at Pitch Brand Talk