Disney+ Hotstar launches educational program 'LEAP' for agency planners
The first session of LEAP goes live on November 25 with team Dentsu India
digital-campaigns
Wadhwani Foundation's campaign celebrates the indomitable spirit of women entrepreneurs
The digital campaign highlights five women entrepreneurs from different sectors sharing their entrepreneurial journey
Alphabet Media wins PR and digital mandate for Maserati India
The mandate will involve strategic planning, media relations, digital campaigns, and providing integrated communication solutions for the brand
Abbott launches campaign for new Brufen Power spray featuring actor Tiger Shroff
The ad film reinforces the benefits of the new spray’s double-strength formulation, delivered with a unique one-shot spray that ensures only the needed amount is sprayed on
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
First Indian Edition of YouTube Works awards launched
With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021
ICICI Prudential Mutual Fund unveils TVC to promote its investor education initiative
The TVC is running mainly on news and sports channels
A look at industry’s most impactful PR campaigns that mattered in 2020
Despite rationed budget allocations & reduced deadlines, this defining year has seen some exemplary work put together by the PR professionals
Microsoft celebrates India’s spirit of being unstoppable with #BuildingResilience campaign
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day
'Digital presence has never mattered more than now to create meaningful conversations'
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology
'Community is always at the heart of IHCL'
Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector
'Britannia Dairy witnessed overall growth of 300%+ through e-commerce during lockdown'
Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more
IDMA 2020 Jury Meet: Campaigns with technological innovation & great results make the cut
Chaired by Madhusudan Gopalan, MD & CEO of Indian Subcontinent, P&G, the jury shortlisted 170 of the 500 entries received
The campaign adds positivity & reinforces importance of masks: Anil S Kumar, Allen Solly
Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more
LOTTE Chocopie & Coffy Bite celebrate Father’s Day with digital campaigns
Ten influencers have also been roped in for the campaigns
Paytm supports daily wage earners with #NobodyGoesHungry campaign
The initiative has been supported by personalities like Nandan Nilekani, Sunil Shetty, Saina Nehwal, Vishwanathan Anand, Mary Kom, Anil Kumble & KL Rahul
Banks amp up digital strategies during COVID-19
The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques
Celebs support health workers & police force with #ClapKaroNaa campaign
The campaign received an overwhelming response with more than 112978 impressions and 112856 likes
SUGAR cosmetics and over 5000 influencers come together against female foeticide
The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people
Taboola launches Taboola PRO to empower brands, agencies and marketing professionals
The new program was developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients