Disha Patani says ‘Fit is Fab’ with SOFIT Almond Drink
The brand has come up with a new digital film for SOFIT Almond Drink
drink
Life chooses you, when you choose bold, says Virat Kohli
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
Sting saves the day in this thriller of an ad
The ad film titled ‘Sting Energy’s Dart’ by Leo Burnett has been dubbed as 'India's quickest thriller'
We have grown 80-85% in 2022: Vijay Dev, Bacardi India
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
Seagram's Royal Stag Packaged Drinking Water unveils AI campaign for World Cup
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
Gritzo’s film with Lara Dutta talks about significance of right nutrition for a child
The digital film underscores the crucial role mothers play in ensuring the optimal growth of their children during their formative years
Prasant Kar joins Monster Energy as Marketing Director, India
Previously he was with DIAGEO India for 7 years, last serving as its General Manager for Brand Marketing
'Drink More…Water' is our digital-first campaign: Ishwindar Singh, Pernod Ricard
Singh, Marketing Director, Pernod Ricard India - Seagram's, speaks about the brand's recent campaign and its marketing initiatives for India
TV ad volume increased by over 23% in 2022: TAM
As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
Viacom18, Seagram’s Imperial Blue Drinking Water, Wavemaker come together for film
The light-hearted Diwali campaign videos feature notable celebrities such as ex Bigg Boss contestants Rubina Dilaik and Karan Kundrra
Dabur enters health food drink category with Dabur Vita
The company has partnered with Flipkart for Dabur Vita’s e-commerce launch
PV Sindhu reveals her motivation in social media film for Naturals Ice Cream
The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm
Will Ronaldo's cola snub take the fizz out of Coke's brand image?
Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly
Hrithik Roshan 'unboxes' brand new Mountain Dew flavour on Instagram
The post has clocked over 1.6 million views and 3000 comments within a span of 2 days
Coca-Cola launches VIO Spiced Buttermilk
VIO Spiced Buttermilk's launch is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences
Powerade celebrates female cricketers with #PowerHasNoGender campaign
Indian cricket team’s all-rounder Jemimah Rodrigues and Powerade brand ambassador MS Dhoni kickstarted the campaign inspiring young women to power through and never give up on their dreams
Energy drinks brand Monster Energy ropes in Hardik Pandya as brand ambassador
Hardik Pandya joins Formula One champion Lewis Hamilton and MotoGP legend Valentino Rossi as part of the Monster Energy Drink family