The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Through this campaign, Lighthouse Learning challenges the age-old tradition of leaving notebook pages blank, advocating for sustainable practices in education
Its gross revenue stood at Rs 1194 crore, up 96% from Rs 608 crore in the previous financial year.
The mandate was won following a multi-agency pitch process
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
The company has partnered with musical legend Asha Bhosle as part of its brand campaign to popularise it’s Music offering to aspirants
Current and former employees, along with educators, who have vested ESOPs may liquidate between 20% and 100%
In his most recent role, Shroff has held the position of Chief Marketing Officer since September 2020
Unacademy learners will be coached and mentored by the legend through a series of live interactive classes
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID
Guest Column: Deepa Mohan, Marketing Director, IPM India Wholesale Trading, writes on how marketers will lead the transformation in businesses, helping them bounce back faster and stronger
Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour
The channel will also onboard three brands – Cello ColourUP, BYJU’S and ITC Savlon – as key sponsors
With the campaign, the company wants to give recognition to all those students who have succeeded professionally in the face of seemingly unbeatable challenges
The tech giant has also announced a $1 million grant, which will help empower over 700,000 teachers
The Taboola report says pageview traffic to articles about online learning for students increased 38% during the period - March 23 to May 14
Munjal explains why it’s crucial to find a name that aligns with the promise of the brand and how Squadhelp has been aiding companies find the right brand name with AI & machine learning
At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them
Guest Column: Mohenesh Chamith Buthgumwa, Director Isobar Sri Lanka, believes now is the right time for experimentation in the advertising industry