OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up
The software will aid the agency in managing its outdoor media inventory, leads, campaigns, operations and finance on one unified platform