The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood