The newsprint cost has increased 7-8% in recent times, crossing $600 USD per metric tonne as compared to $500 six-seven months ago
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season
Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns
Disney Star Head of Network Entertainment channels Kevin Vaz says the sentiment among advertisers is positive and 2022 will be the best festive season for them compared to the last two years
The newspaper is calling this festive period Thank God it's Festival (TGIF)
Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year