Star Sports’ auction coverage was viewed by more than 50 million, with overall consumption 10% higher than the 2021 mini-auction
Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association
Over 110 million viewers watched the entire tournament on digital
According to media reports, Padukone will be flying to Qatar to be a part of the tournament's finale on December 18
MTV Hustle 2.0's MC Square, along with Srushti Tawde and Paradox starred in the spoof of the Bollywood classic Mughal-e-Aazam
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The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right
The brand has roped in Indian women’s footballer Sweety Devi for the same
The exclusive collection flaunts the metallic plate with FIFA World Cup Qatar logo on it
Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners
We bring you a roundup of the news that made headlines this past week
The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners
Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup
The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022
Viewers will also have access to other curated content around the tournament
The dairy co-op had announced the association through a topical ad
Dream Theatre has also been granted the rights to FIFA Under 17 Women’s World Cup 2022, FIFA World Cup 2026, and FIFA U-20 World cup Indonesia 2023
The ‘QR to Qatar’ film includes a digital integration of a QR Code that takes the consumer to a live raffle to win prizes
The campaign, featuring Lionel Messi, Neymar Jr. and Raheem Sterling, has been launched in more than 70 countries, the most in the brand’s 146-year history
As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans
Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales
Through this partnership, vivo will leverage its rights to the emblem and official brand identities
While the mega football tournament’s record viewership and value is sure to expand Byju’s global standing, FIFA will also expand its footprint in South Asian countries, opine industry experts
As part of the partnership, the edTech firm will leverage its rights to the football event's marks, emblem, and assets to connect with football fans around the world
The network clinched the deal for Rs 450 crore, outbidding some of its biggest competitors