The move reflects the growing importance of creator-led marketing in major global sporting events

e4m Staff Jun 23, 2026 12:30 PM

From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement

e4m Staff Jun 23, 2026 12:27 PM

From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world

e4m Staff Jun 18, 2026 11:38 AM

Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues

e4m Staff Jun 15, 2026 5:33 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers

Ganapathy Viswanathan Jun 15, 2026 5:30 PM

The 2026 FIFA World Cup is set to be held across the United States, Canada and Mexico from June 11 to July 19

e4m Staff Jun 15, 2026 5:21 PM

Star Sports’ auction coverage was viewed by more than 50 million, with overall consumption 10% higher than the 2021 mini-auction

exchange4media Staff Jan 9, 2023 10:28 AM

Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association

Tanzila Shaikh Dec 21, 2022 9:31 AM

Over 110 million viewers watched the entire tournament on digital

exchange4media Staff Dec 19, 2022 5:00 PM

According to media reports, Padukone will be flying to Qatar to be a part of the tournament's finale on December 18

exchange4media Staff Dec 6, 2022 2:36 PM

MTV Hustle 2.0's MC Square, along with Srushti Tawde and Paradox starred in the spoof of the Bollywood classic Mughal-e-Aazam

exchange4media Staff Nov 29, 2022 3:45 PM

Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA

exchange4media Staff Nov 28, 2022 7:52 AM

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 24, 2022 8:38 AM

The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right

exchange4media Staff Nov 22, 2022 12:43 PM

The brand has roped in Indian women’s footballer Sweety Devi for the same

exchange4media Staff Nov 22, 2022 12:30 PM

The exclusive collection flaunts the metallic plate with FIFA World Cup Qatar logo on it

exchange4media Staff Nov 18, 2022 12:49 PM

Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners

exchange4media Staff Nov 9, 2022 9:03 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 15, 2022 7:42 AM

The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners

Javed Farooqui Oct 14, 2022 9:06 AM

Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup

exchange4media Staff Oct 12, 2022 10:57 AM

The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022

exchange4media Staff Oct 6, 2022 6:07 PM

Viewers will also have access to other curated content around the tournament

exchange4media Staff Oct 6, 2022 8:22 AM

The dairy co-op had announced the association through a topical ad

exchange4media Staff Oct 3, 2022 1:38 PM

Dream Theatre has also been granted the rights to FIFA Under 17 Women’s World Cup 2022, FIFA World Cup 2026, and FIFA U-20 World cup Indonesia 2023

exchange4media Staff Oct 3, 2022 10:58 AM

The ‘QR to Qatar’ film includes a digital integration of a QR Code that takes the consumer to a live raffle to win prizes

exchange4media Staff Sep 21, 2022 1:29 PM

The campaign, featuring Lionel Messi, Neymar Jr. and Raheem Sterling, has been launched in more than 70 countries, the most in the brand’s 146-year history

exchange4media Staff Sep 17, 2022 7:52 AM

As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans

exchange4media Staff Sep 9, 2022 2:30 PM

Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales

exchange4media Staff Sep 1, 2022 3:16 PM

Through this partnership, vivo will leverage its rights to the emblem and official brand identities

exchange4media Staff May 12, 2022 1:17 PM

While the mega football tournament’s record viewership and value is sure to expand Byju’s global standing, FIFA will also expand its footprint in South Asian countries, opine industry experts

Kanchan Srivastava Mar 25, 2022 8:32 AM

As part of the partnership, the edTech firm will leverage its rights to the football event's marks, emblem, and assets to connect with football fans around the world

exchange4media Staff Mar 24, 2022 3:13 PM

The network clinched the deal for Rs 450 crore, outbidding some of its biggest competitors

exchange4media Staff Sep 11, 2021 8:11 AM