With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts
The ‘Just Beat It’ campaign has been conceptualised by Lowe Lintas
The user guide will help fantasy sports industry create and nurture personal connections with the user community
Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience
Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies
Vi Games has gaming content into 3 categories - Platinum Games, Gold Games and Free Games, on the Vi App
Mittersain, Founder and Joint Managing Director, Nazara Technologies, delivered the keynote on 'The next level of online gaming in India,' at e4m Game On Summit
At the e4m GameOn Summit, a panel of industry experts shared insights on 'The decade of gaming and gaming investments in India'
Women are carving a niche for themselves in the online gaming space as gamers, streamers, game developers or entrepreneurs and that is helping to change the stereotypes, stakeholders say
With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space
Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support
The gaming community is now weighing the impact of the ban on Garena Free Fire that has a loyal fan base in India
The virtual online gaming summit will be held on March 11
Experts believe that setting up of AVGC task force, focus on digital infrastructure & 5G rollout will fuel the growth of the gaming sector
The funding round was led by Lightbox, March Gaming, and Duane Park Ventures among others
Experts believe that with smartphones becoming accessible to the masses, gaming will continue to penetrate all age groups
The CII–BCG Big Picture 2021 report explores the industry’s recovery after the Covid-19 pandemic's impact and highlights key imperatives for achieving its potential over the next decade
The company delivered a PAT of Rs. 13.6 crore in FY21 compared to a net loss of Rs 26.7 crore in the previous fiscal
Developed by South Korean video game maker Krafton, the game will be launched as a free-to-play experience on mobile devices
Bahl is a seasoned business leader with 25+ years of rich experience across diverse industries including financial services, education, telecom, and FMCG
Taco Bell also presented Indian gamers the chance to win the newly launched Xbox Series X through a lucky draw
The agency will be looking into end-to-end influencer management activities, brand partnerships and further leveraging the brand value of the gaming influencer