Industry experts say factors such as lack of innovative formats, competition from OTT platforms and rising content costs are discouraging advertisers

Aditi Gupta & Sonam Saini Jul 25, 2024 9:11 AM

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

Sonam Saini Feb 27, 2024 8:58 AM

Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'

Sonam Saini Dec 27, 2021 9:39 AM

TRAI has also said that it will not allow the additional burden to fall on the consumers

Javed Farooqui Oct 21, 2021 8:45 AM

The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years

exchange4media Staff Oct 19, 2021 4:12 PM

The broadcaster is also planning to launch 16 new channels between December and January

exchange4media Staff Oct 16, 2021 8:15 AM

Experts say though the platform gives an exceptional reach to broadcasters, it is quite an expensive ride for newer channels because of the high bidding prices and the subsequent content cost

Sonam Saini Sep 2, 2021 8:34 AM

Over 15 shows are slated to launch in the next two months

Sonam Saini Jul 28, 2021 8:31 AM

From ensuring additional safety and hygiene measures to covering the cost of logistics, broadcasters bear the additional expenses despite ad revenue going down

Sonam Saini Jun 2, 2021 9:06 AM

Show production has been an uphill task for broadcasters, despite which fresh seasons of KBC, Kuch Pyaar Ke Rang Aise Bhi, India's Best Dancer, etc. are already in the pipeline

Sonam Saini May 20, 2021 9:04 AM

As per the report, in Week 33, total TV recorded 1.08 trillion viewing minutes, 22% higher than the pre-COVID levels

exchange4media Staff Aug 27, 2020 6:09 PM

Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

The channel invites its audience to hang out with Zee Café and join in the celebrations as it completes 20 years of ‘We-Time’ with its viewers

exchange4media Staff Aug 12, 2020 7:07 PM

Karan Taurani, VP – Research Analyst (Media), Elara Securities (India) Private Limited, says SMEs will play a key role in bringing incremental growth in digital advertising

Dipali Banka Jul 29, 2020 8:11 AM

Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains

exchange4media Staff Jul 28, 2020 8:40 AM

As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre

exchange4media Staff Jun 19, 2020 8:46 AM

The channel will air the celestial wedding of Goddess Meenakshi Amman with Lord Sundareswara on Monday, May 4, 2020, 9 am onwards

exchange4media Staff May 3, 2020 2:59 PM

The data revealed that the share of the news to total TV grew from 7% to 21% at all India level in both non-primetime and primetime

exchange4media Staff Apr 2, 2020 5:08 PM

Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide

Sonam Saini Apr 2, 2020 8:38 AM