The mandate will be managed by SW Network’s Delhi headquarters

e4m Staff Jul 31, 2024 12:48 PM

Before joining Signify, Prachi Kaushik held key positions with brands such as Haier, OPPO, and others

e4m Staff Jan 19, 2024 12:22 PM

The 3 minute song 'Road Paatu' highlights Kerala's alarming road fatality stats

e4m Staff Nov 1, 2023 2:18 PM

The 3 minute song 'Road Paatu' highlights Kerala's alarming road fatality stats

e4m Staff Nov 1, 2023 9:24 AM

The sponsorship arrangement with Roland-Garros Tournament will expedite the implementation of the brand’s innovative home solutions in overseas markets, the company said

exchange4media Staff Jun 1, 2023 3:15 PM

Guest Column: Priyanka Sethi, Director - Head of Marketing, Haier India, writes why digitalization is not only the need of the hour but also the road ahead for brands to strengthen marketing

Priyanka Sethi May 29, 2023 9:10 AM

She has over 15 years of experience in marketing and brand management across B2C and B2B brands

exchange4media Staff Mar 29, 2023 11:54 AM

Prior to this, she was associated with OPPO

exchange4media Staff Mar 16, 2023 11:10 AM

At Pitch BrandTalk 2022, the President of Haier Appliances India spoke about innovating with the brand’s products and getting inspired from customer experience

exchange4media Staff Nov 30, 2022 1:15 PM

Satish NS will now take over as President of the company

exchange4media Staff Dec 30, 2021 3:41 PM

Satish, Senior VP - Sales & Marketing, Haier Appliances, shared that a big part of their brand story is focusing on consumer insights, research into product planning & launching products accordingly

Simran Sabherwal Nov 1, 2021 8:30 AM

However, the industry maintains an air of cautious optimism admitting that the fear of the third wave is still rampant amongst customers, impacting offline sales

Mansi Sharma Oct 20, 2021 8:33 AM

The TVC created in collaboration with Famous Innovations will premiere across all leading national and regional TV channels

exchange4media Staff Oct 1, 2021 5:40 PM

Through this campaign, Haier wants to address issues that are hindering our move to create an equal world for all

exchange4media Staff Mar 8, 2021 4:21 PM

As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media

Tasmayee Laha Roy Dec 3, 2020 8:43 AM

The digital film tends to bring together memories of Diwali celebrations in offices that many are missing this year

exchange4media Staff Nov 14, 2020 4:00 PM

This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic

Simran Sabherwal Nov 11, 2020 8:27 AM

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year

Tasmayee Laha Roy Oct 30, 2020 8:38 AM

The Senior Vice President –Sales & Marketing – Haier Appliances India talks about the brand reinventing its marketing strategy, challenges brought in by the pandemic and more

exchange4media Staff Aug 31, 2020 4:18 PM

Guest Column: Satish NS, the Senior VP, Marketing & Sales, Haier India, writes why and how marketers need to evolve as patterns of consumption are poised to change

Satish NS Jun 2, 2020 8:13 AM

The video series, conceptualised and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms

exchange4media Staff Mar 11, 2020 2:26 PM