SW Network bags digital mandate for Haier Appliances India
The mandate will be managed by SW Network’s Delhi headquarters
haier
Prachi Kaushik to lead PR as a part of Integrated Communications at Signify
Before joining Signify, Prachi Kaushik held key positions with brands such as Haier, OPPO, and others
MC Couper raps about road safety in an initiative by Mathrubhumi and Haier
The 3 minute song 'Road Paatu' highlights Kerala's alarming road fatality stats
MC Couper teams up with Mathrubhumi and Haier to rap about road safety
The 3 minute song 'Road Paatu' highlights Kerala's alarming road fatality stats
Haier becomes Official Partner of Roland-Garros tournament
The sponsorship arrangement with Roland-Garros Tournament will expedite the implementation of the brand’s innovative home solutions in overseas markets, the company said
The game changer: How digitalization is opening doors for consumer appliance brands
Guest Column: Priyanka Sethi, Director - Head of Marketing, Haier India, writes why digitalization is not only the need of the hour but also the road ahead for brands to strengthen marketing
Priyanka Sethi joins Haier India Appliances as Head of Marketing
She has over 15 years of experience in marketing and brand management across B2C and B2B brands
Haier Appliances onboards Prachi Kaushik as Head – PR and Communications
Prior to this, she was associated with OPPO
We are building a brand ambassador in the customer: Satish NS
At Pitch BrandTalk 2022, the President of Haier Appliances India spoke about innovating with the brand’s products and getting inspired from customer experience
Haier India President Eric Braganza announces retirement after 12 years
Satish NS will now take over as President of the company
Haier expects to see a significant double digit growth this year: NS Satish
Satish, Senior VP - Sales & Marketing, Haier Appliances, shared that a big part of their brand story is focusing on consumer insights, research into product planning & launching products accordingly
Retail rejoices as festive season amps up sales across categories
However, the industry maintains an air of cautious optimism admitting that the fear of the third wave is still rampant amongst customers, impacting offline sales
Haier celebrates women achievers with new campaign, ‘perform big, perform silently’
The TVC created in collaboration with Famous Innovations will premiere across all leading national and regional TV channels
Haier debunks gender stereotypes with #EqualLiving campaign
Through this campaign, Haier wants to address issues that are hindering our move to create an equal world for all
Festive season brings hope to Print media
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media
Haier India brings office colleagues ‘closer’ this Diwali
The digital film tends to bring together memories of Diwali celebrations in offices that many are missing this year
Consumer durable players hopeful of a ‘happy Diwali’
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic
Print media picks up pace in festive season with up to 75% recovery
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year
The impact of lockdown in non-metros was less as compared to metros: Satish N S
The Senior Vice President –Sales & Marketing – Haier Appliances India talks about the brand reinventing its marketing strategy, challenges brought in by the pandemic and more
Marketing for the ‘New Normal’: In-store conversations go online
Guest Column: Satish NS, the Senior VP, Marketing & Sales, Haier India, writes why and how marketers need to evolve as patterns of consumption are poised to change
Haier challenges gender biases through new campaign featuring Olympian Dipa Karmakar
The video series, conceptualised and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms