Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the latest edition of Ariel’s #ShareTheLoad campaign

Sohini Ganguly Apr 11, 2024 8:57 AM

The #UmeedSeYakeenTak campaign features Anurag Thakur, Minister of Sports & Youth Affairs

exchange4media Staff Jun 4, 2022 8:53 AM

BBDO’s award-winning campaign #ShareTheLoad for Ariel will compete in the global advertising festival once again with its latest version. Will the ad repeat history?

Kanchan Srivastava May 11, 2022 7:55 AM

The campaign encourages prospective grooms to declare ‘I #ShareTheLoad’ in their matrimonial profiles

exchange4media Staff Apr 25, 2022 11:51 AM

In a unique take on household equality, Anu changes name to Anil to see ‘if this is what it takes to get men to #ShareTheLoad’

exchange4media Staff Mar 14, 2022 12:19 PM

In mid-March, tax authorities ordered the blocking of two of ByteDance India's bank accounts in Citibank and HSBC

exchange4media Staff Mar 31, 2021 1:07 PM

These groups will represent and support the diverse communities that make up the workforce and are open to all employees

exchange4media Staff Mar 8, 2021 3:13 PM

Encourages people to keep their traditions alive without worrying about tooth sensitivity

exchange4media Staff Nov 1, 2020 10:00 AM

As part of the association, Kochhar will be featured in the brand's advertising and other communication

exchange4media Staff Sep 16, 2020 2:07 PM

The new entity will function in the gaming & entertainment market through soon to be launched platforms – KheloFantasy.Live and esportz.in

exchange4media Staff Aug 21, 2020 11:28 AM

With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps

Nafisa Shaheen Jul 1, 2020 1:29 PM

Fortified with an increasing number of internet users and a bulky digital budget, the state is well prepared for the fight online, say analysts

Tasmayee Laha Roy Jun 18, 2020 8:23 AM

The heart-warming film shows how different family members are taking part in chores during these times

exchange4media Staff Jun 14, 2020 10:00 AM

As part of the campaign, users will participate in an in-app quiz between 4-5 June

exchange4media Staff Jun 7, 2020 6:00 PM

Helo Care has launched a two-day long #NamasteNature campaign along with the solid waste management NGO

exchange4media Staff Jun 5, 2020 12:41 PM

In an e4m webinar series, sports industry experts discuss the impact of COVID-19 on live sports and how communities can be created through sporting events

exchange4media Staff Jun 5, 2020 8:09 AM

Through the campaign, Sensodyne urges people to stay home and rekindle the relationship with their favourite foods

exchange4media Staff May 9, 2020 10:35 AM

The platform will provide users with a plethora of entertaining and educative / learning initiatives in 15 different languages through exclusive partnerships across industries

exchange4media Staff May 8, 2020 12:00 AM

Prior to joining Helo, Mishra was leading the Public Policy mandate at Mastercard and JUUL India

exchange4media Staff Apr 9, 2020 5:00 PM

ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”

Shikha Paliwal Mar 19, 2020 7:38 AM

Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores

exchange4media Staff Mar 16, 2020 8:55 AM

Nambiar, Head of Entertainment at the Bytedance-owned app, explains how Helo opened up a regional space for brands to connect with users

Shreshtha Verma Feb 18, 2020 3:52 PM

The campaign invites users to participate and showcase their creative streak across eight different categories

exchange4media Staff Jan 8, 2020 2:22 PM