Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the latest edition of Ariel’s #ShareTheLoad campaign
The #UmeedSeYakeenTak campaign features Anurag Thakur, Minister of Sports & Youth Affairs
BBDO’s award-winning campaign #ShareTheLoad for Ariel will compete in the global advertising festival once again with its latest version. Will the ad repeat history?
The campaign encourages prospective grooms to declare ‘I #ShareTheLoad’ in their matrimonial profiles
In a unique take on household equality, Anu changes name to Anil to see ‘if this is what it takes to get men to #ShareTheLoad’
In mid-March, tax authorities ordered the blocking of two of ByteDance India's bank accounts in Citibank and HSBC
These groups will represent and support the diverse communities that make up the workforce and are open to all employees
Encourages people to keep their traditions alive without worrying about tooth sensitivity
As part of the association, Kochhar will be featured in the brand's advertising and other communication
The new entity will function in the gaming & entertainment market through soon to be launched platforms – KheloFantasy.Live and esportz.in
With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps
Fortified with an increasing number of internet users and a bulky digital budget, the state is well prepared for the fight online, say analysts
The heart-warming film shows how different family members are taking part in chores during these times
As part of the campaign, users will participate in an in-app quiz between 4-5 June
Helo Care has launched a two-day long #NamasteNature campaign along with the solid waste management NGO
In an e4m webinar series, sports industry experts discuss the impact of COVID-19 on live sports and how communities can be created through sporting events
Through the campaign, Sensodyne urges people to stay home and rekindle the relationship with their favourite foods
The platform will provide users with a plethora of entertaining and educative / learning initiatives in 15 different languages through exclusive partnerships across industries
Prior to joining Helo, Mishra was leading the Public Policy mandate at Mastercard and JUUL India
ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”
Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores
Nambiar, Head of Entertainment at the Bytedance-owned app, explains how Helo opened up a regional space for brands to connect with users
The campaign invites users to participate and showcase their creative streak across eight different categories