Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
A debate has broken out in the Instagram comment section of one Prami Sridhar who claimed to have found a mouse carcass in a bottle of Hershey's chocolate syrup
The account will be handled by the agency from Mumbai
NIC Ice Creams will be the Official Ice Cream Partner for Mumbai Indians
The entire campaign covered more than 400+ sites across top 10 cities of the country
#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms
Conceptualised by Ogilvy India, the six week-long campaign encapsulates the essence of integrity and purity of its products, that consumers too can swear upon
Ropes in Hardik Pandya as brand ambassador
Currently, the company has an ARR of 35 crores and is targeting an ARR of 50 crores by the end of the summer
The agency will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams
The mandate was won following a multi-agency pitch
The agencies would manage Vadilal’s OOH media, strategy, planning, buying, negotiation and implementation for OOH
The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm
Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others
The newly introduced films are tied to the brand's umbrella proposition of 'Rishton Ka Swaad Badhaye'
The brand has associated with 20 influencers where they are initiating a trend through a transition video with their version of #HeartbeatChallenge
Prior to Havmor Ice Cream, he was associated with McCain Foods
The company has launched a digital campaign to promote their new flavours
The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry
The company has also created a mascot, an alien named Neila
Digital film ‘Sabse pehle kya karega?’is conceptualised by Sideways
Conceptualised by Famous Innovations and directed by award-winning director Vibhu Puri, the campaign comprises of a series of three films that will be aired throughout the summer
These principles will be applicable to all of the company’s food and beverage marketing communications and activities globally