Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating

Payal Gwalani Jun 26, 2024 9:29 AM

A debate has broken out in the Instagram comment section of one Prami Sridhar who claimed to have found a mouse carcass in a bottle of Hershey's chocolate syrup

e4m Staff Jun 20, 2024 3:09 PM

The account will be handled by the agency from Mumbai

e4m Staff Apr 16, 2024 9:04 AM

NIC Ice Creams will be the Official Ice Cream Partner for Mumbai Indians

e4m Staff Mar 21, 2024 10:35 AM

The entire campaign covered more than 400+ sites across top 10 cities of the country

exchange4media Staff May 23, 2023 5:56 PM

#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms

exchange4media Staff May 22, 2023 6:56 PM

Conceptualised by Ogilvy India, the six week-long campaign encapsulates the essence of integrity and purity of its products, that consumers too can swear upon

exchange4media Staff Apr 21, 2023 1:15 PM

Ropes in Hardik Pandya as brand ambassador

exchange4media Staff Mar 23, 2023 7:08 PM

Currently, the company has an ARR of 35 crores and is targeting an ARR of 50 crores by the end of the summer

exchange4media Staff Mar 17, 2023 2:45 PM

The agency will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams

exchange4media Staff Jul 29, 2022 11:57 AM

The mandate was won following a multi-agency pitch

exchange4media Staff May 11, 2022 4:01 PM

The agencies would manage Vadilal’s OOH  media, strategy, planning, buying, negotiation and implementation for OOH

exchange4media Staff May 5, 2022 11:55 AM

The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm

exchange4media Staff Oct 12, 2021 4:27 PM

Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others

Mansi Sharma Apr 14, 2021 9:05 AM

The newly introduced films are tied to the brand's umbrella proposition of 'Rishton Ka Swaad Badhaye'

exchange4media Staff Apr 3, 2021 7:40 AM

The brand has associated with 20 influencers where they are initiating a trend through a transition video with their version of #HeartbeatChallenge

exchange4media Staff Feb 13, 2021 4:00 PM

Prior to Havmor Ice Cream, he was associated with McCain Foods

exchange4media Staff Jan 19, 2021 4:08 PM

The company has launched a digital campaign to promote their new flavours

exchange4media Staff Jan 2, 2021 8:01 AM

The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry

exchange4media Staff Nov 5, 2020 8:32 AM

The company has also created a mascot, an alien named Neila

exchange4media Staff Jul 8, 2020 10:00 PM

Digital film ‘Sabse pehle kya karega?’is conceptualised by Sideways

exchange4media Staff May 31, 2020 10:00 AM

Conceptualised by Famous Innovations and directed by award-winning director Vibhu Puri, the campaign comprises of a series of three films that will be aired throughout the summer

exchange4media Staff Mar 23, 2020 3:15 PM

These principles will be applicable to all of the company’s food and beverage marketing communications and activities globally

exchange4media Staff Feb 14, 2020 11:47 AM