ikea
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Payal Gwalani Jun 29, 2024 8:46 AM
Prior to this, Mohit Raina was with IKEA as Marketing Communications Manager
e4m Staff May 27, 2024 12:41 PM
As an extension to the 'Organising Is Awesome’ campaign, the three-part film series showcases relatable banter between objects and how IKEA’s smart storage solutions save the day
Over 32,000 cyclists from 4 states and 15 mini-metros participated in the bikeathon
e4m Staff Oct 18, 2023 10:14 AM
The advertising agency with base in Madrid, has been procured for the global assignment
e4m Staff Sep 15, 2023 12:49 PM
The ads went live across television, print, OOH, and social media on May 15
exchange4media Staff May 15, 2023 6:00 PM
One of the media reports claims that the account was won following a multi-agency pitch
exchange4media Staff Apr 5, 2023 7:29 PM
The TVC features IKEA’s two iconic products – Kallax and Trofast
exchange4media Staff Mar 13, 2023 4:42 PM
She will be reporting to Susanne Pulverer, CEO & CSO, IKEA India
exchange4media Staff Mar 1, 2023 11:07 AM
The company has launched two TVCs as part of its 'Ghar Aajao' campaign
exchange4media Staff Oct 9, 2022 2:00 PM
The TVC features brand ambassador and investor Shraddha Kapoor
exchange4media Staff Aug 8, 2022 2:16 PM
Iyer has worked with the Volvo Group in India and Sweden in multiple roles
exchange4media Staff Jul 7, 2022 3:49 PM
#WakefitTrikea includes a host of creative collaterals that included print ads, search ads and social media posts
exchange4media Staff Jun 25, 2022 9:37 AM
Prior to this, Pulverer held the position of Group Business Risk and Compliance Manager at the Ingka Group
exchange4media Staff Feb 24, 2022 12:39 PM
Before joining IKEA, Sur was the Founder and Director at The Crazy Yogi
exchange4media Staff Dec 3, 2021 12:23 PM
The campaign will run on TV in both Telangana and Mumbai markets on regional channels
exchange4media Staff Sep 30, 2021 1:54 PM
The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews
exchange4media Staff May 27, 2021 1:48 PM
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Misbaah Mansuri Apr 26, 2021 8:46 AM
The campaign is launched across television, OOH and digital channels
exchange4media Staff Feb 23, 2021 4:31 PM
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices
Javed Farooqui Jan 4, 2021 8:18 AM
To provide a safe shopping experience during COVID times, Ikea is taking a number of extra precautions from its global best practices
exchange4media Staff Dec 16, 2020 1:40 PM
According to experts, a stronger brand-PR equation during and post the pandemic, and the need to reinvent PR advisories will be the way forward
Nafisa Shaheen May 14, 2020 1:58 PM
IKEA has also launched its first-ever User Generated Content programme called #IKEALifeathome on Instagram
exchange4media Staff May 9, 2020 10:50 AM
Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis
Amitabh Pande May 5, 2020 8:59 AM
At the tenth edition of NEONS OOH Conference & Awards, Agarwal, Country Media Lead, IKEA India, will share how outdoor advertising has helped the brand reach out to its target audience
exchange4media Staff Feb 20, 2020 8:58 AM
