The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Prior to this, Mohit Raina was with IKEA as Marketing Communications Manager
As an extension to the 'Organising Is Awesome’ campaign, the three-part film series showcases relatable banter between objects and how IKEA’s smart storage solutions save the day
Over 32,000 cyclists from 4 states and 15 mini-metros participated in the bikeathon
The ad introduces new products PERSBOL chair and the INGATORP table
The advertising agency with base in Madrid, has been procured for the global assignment
The ads went live across television, print, OOH, and social media on May 15
One of the media reports claims that the account was won following a multi-agency pitch
The TVC features IKEA’s two iconic products – Kallax and Trofast
She will be reporting to Susanne Pulverer, CEO & CSO, IKEA India
The company has launched two TVCs as part of its 'Ghar Aajao' campaign
Sinha’s previous stint was with Vestige Marketing
Rao departs after an eight-year stint with the company
The TVC features brand ambassador and investor Shraddha Kapoor
Iyer has worked with the Volvo Group in India and Sweden in multiple roles
#WakefitTrikea includes a host of creative collaterals that included print ads, search ads and social media posts
The campaign has been conceptualized by Bombbay Vision
Sharma was earlier with Marks & Spencer in Dubai
Prior to this, Pulverer held the position of Group Business Risk and Compliance Manager at the Ingka Group
Before joining IKEA, Sur was the Founder and Director at The Crazy Yogi
The campaign will run on TV in both Telangana and Mumbai markets on regional channels
Moirangthem has been with IKEA for close to 20 years
The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
The campaign is launched across television, OOH and digital channels
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices
To provide a safe shopping experience during COVID times, Ikea is taking a number of extra precautions from its global best practices
According to experts, a stronger brand-PR equation during and post the pandemic, and the need to reinvent PR advisories will be the way forward
IKEA has also launched its first-ever User Generated Content programme called #IKEALifeathome on Instagram
Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis
At the tenth edition of NEONS OOH Conference & Awards, Agarwal, Country Media Lead, IKEA India, will share how outdoor advertising has helped the brand reach out to its target audience