india-pak

The World Group I Playoff is set to take place on February 3-4 in Islamabad

e4m Staff Feb 2, 2024 9:55 AM

As per Interactive Avenues’ social media listening report, Virat Kohli (364.8K), Jasprit Bumrah (129.3K), Mohammed Siraj (90.6K) and Shubman Gill (80.3K) rank high on the popularity charts

e4m Staff Oct 18, 2023 11:16 AM

Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash

e4m Staff Oct 18, 2023 10:08 AM

Industry heads call for sensitivity and responsibility   

Tanzila Shaikh Oct 16, 2023 4:24 PM

A fun approach is what we had in mind for this campaign, says Ankit Pathak, Creative Director at Enormous Brands, the agency that created the ad

Tanzila Shaikh Oct 14, 2023 9:07 PM

The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match

e4m Staff Oct 14, 2023 8:25 PM

Bolt, the sprinting legend, also posted his famous photo of the 2018 ‘foot race in space’ as part of the PUMADive campaign

e4m Staff Oct 14, 2023 9:01 AM

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

Aditi Gupta Oct 13, 2023 9:23 AM

As per TAM Sports - Asia Cup Advertising Report, Asia Cup 2023 saw an indexed ad volume of 31% compared to the 2018 edition

e4m Staff Oct 6, 2023 9:38 AM

The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup

e4m Staff Sep 28, 2023 1:32 PM

The platform has beaten its own 2019 World Cup record of 2.53 crore simultaneous viewership during the India vs New Zealand semi-finals

e4m Desk Sep 13, 2023 3:36 PM

According to the broadcaster, the clash is the 2nd highest-rated Women's T20 ever

e4m Desk Feb 24, 2023 6:28 PM

The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM

India is set to lock horns with Pakistan in the tournament opener on October 23

e4m Desk Oct 3, 2022 11:34 AM

India may not have made it to the Asia Cup final but close encounters gave cricket enthusiasts something to go to town with

e4m Desk Sep 9, 2022 7:38 PM

The high-octane blockbuster between India and Pakistan on August 28th, 2022, recorded a cumulative reach of 133 million and registered 13.6 billion minutes, shared Star Sports

e4m Desk Sep 8, 2022 5:43 PM

The previous match of the tournament between the arch-rivals attracted 13 million concurrent users on the streaming platform

e4m Desk Sep 5, 2022 2:32 PM

The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform

e4m Desk Aug 29, 2022 5:33 PM

The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme on which 'Mauka Mauka' hinged on

Mansi Sharma Oct 27, 2021 8:21 AM

Sarcasm, hilarious memes and insults were at the top of the minds of millions of cricket fans who spent their night watching India-Pak match

e4m Desk Oct 25, 2021 1:22 PM