ipl2021
CenturyPly Executive Director Keshav Bhajanka highlights that advertising on news channels will help get maximum eyeballs and create a larger impact, after the suspension of IPL
Mansi Sharma May 12, 2021 8:51 AM
BCCI announced the suspension of IPL 2021 last week after multiple Covid-19 cases were reported within its bio-bubble
exchange4media Staff May 10, 2021 4:54 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff May 8, 2021 8:16 AM
The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League
exchange4media Staff May 6, 2021 5:22 PM
CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated
Mansi Sharma May 6, 2021 8:58 AM
Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x
Misbaah Mansuri May 6, 2021 8:58 AM
Where many cricket fans expressed their disappointment, others welcomed the decision
exchange4media Staff May 5, 2021 9:14 AM
IPL's official broadcaster said it was important concerning the health and safety of players, staff and everyone involved in the league
exchange4media Staff May 4, 2021 4:05 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff May 1, 2021 8:04 AM
Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand
Mansi Sharma Apr 29, 2021 9:25 AM
Eat.fit Co-founder Ankit Nagori said that since cricket and ordering-in have a strong connection, the company secured 5% of total revenue for cricketing events to leverage this opportunity
Mansi Sharma Apr 27, 2021 8:38 AM
Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts
Mansi Sharma Apr 26, 2021 8:36 AM
Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness
Misbaah Mansuri Apr 23, 2021 8:47 AM
This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance
exchange4media Staff Apr 21, 2021 4:23 PM
The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season
exchange4media Staff Apr 20, 2021 3:33 PM
The campaign will go live in the current IPL season and will be supported by a 360-degree integrated communication strategy
exchange4media Staff Apr 20, 2021 12:56 PM
Conversations about the campaign amounted to more than 31K mentions in less than a week, with a line from the ad 'Indira Nagar Ka Gunda' becoming the top trending hashtag
Mansi Sharma Apr 19, 2021 8:59 AM
The ‘Weddings by Raymond’ campaign comprises a digital film that went live during IPL and a film in multiple languages on TV and OTT platforms across multiple genres
exchange4media Staff Apr 17, 2021 8:13 AM
Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'
Misbaah Mansuri Apr 16, 2021 8:33 AM
As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends
Mansi Sharma Apr 15, 2021 8:54 AM
The users will have the opportunity to create their own Fantasy Cricket teams, participate in a variety of contests or leagues and win huge cash prizes and rewards
exchange4media Staff Apr 14, 2021 5:01 PM
Through IPL, the company announces the launch of Firewall Technology in its range of Century Plywood
exchange4media Staff Apr 14, 2021 4:07 PM
KMBL is introducing the 2nd innings of the MyTeam Card this year – a range of Cricket-themed Debit and Credit Cards, designed especially for ardent MI fans
exchange4media Staff Apr 14, 2021 3:57 PM
Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems
Mansi Sharma Apr 13, 2021 8:38 AM
From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media
Mansi Sharma Apr 12, 2021 8:23 AM
Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance
Mansi Sharma Apr 10, 2021 8:12 AM
Bags sponsorship of IPL 2021 team KKR, and launches spots on Star Sports for IPL Season
exchange4media Staff Apr 9, 2021 5:48 PM
The partnership will work towards igniting the sportsman spirit of the youth during the next Khelo India University Games to be hosted at JAIN, said Raj Singh, Vice Chancellor of the University
exchange4media Staff Apr 9, 2021 12:48 PM
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
Mansi Sharma Apr 9, 2021 8:43 AM
An eclectic mix of regional and English commentators will give viewers and fans an option to enjoy the games with live commentary in the language of their choice
exchange4media Staff Apr 8, 2021 4:50 PM
The online store was launched in August last year, ahead of IPL 2020, to provide authentic and affordable range of fan gear of leading sports brands
exchange4media Staff Apr 8, 2021 4:32 PM
The seven teams are Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad
exchange4media Staff Apr 8, 2021 3:52 PM
This year, Dream11 has dwelled on the importance of Team Spirit in its campaign #TeamHaiTohMazaaHai & cricketers are all up for it as they take digs at each other in a fun banter
exchange4media Staff Apr 8, 2021 3:38 PM
Bodycare’s special campaign on body positivity will also spread the right message to the viewers with this association
exchange4media Staff Apr 8, 2021 1:32 PM
In 2021, the Delhi-based franchise has on-boarded a record 25 partners, 9 more than the previous year
exchange4media Staff Apr 7, 2021 2:18 PM
The multilingual video-anthem is developed by Nucleya & sung by 7 rappers - Dee MC, RAK, J19 Squad, Satyum, Vithika Sheru, Maharya, Gubbi, and Rawal, each representing their beloved city
exchange4media Staff Apr 7, 2021 1:06 PM
As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines
Mansi Sharma Apr 7, 2021 9:11 AM
The streaming platform will be telecasting the series in close to 100 countries
exchange4media Staff Apr 6, 2021 3:21 PM
The fantasy sports platform will create engaging content featuring Prithvi Shaw as part of an integrated campaign with a theme 'Yahaan Hai Kuch Xtra'
exchange4media Staff Apr 6, 2021 2:00 PM
As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during specified match toss
exchange4media Staff Apr 5, 2021 4:11 PM
Will co-create 150 videos giving a sneak peek into the fashion choices of RCB players
exchange4media Staff Apr 5, 2021 4:09 PM
The brand has become the official sponsor of SRH with this long-standing collaboration
exchange4media Staff Apr 5, 2021 2:09 PM
This agreement will see Nippon Paint’s logo appear on the back of the player’s helmets
exchange4media Staff Apr 5, 2021 1:48 PM
The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more
exchange4media Staff Apr 5, 2021 1:33 PM
Optimum Nutrition will be the official nutrition partner for the Delhi Capitals
exchange4media Staff Apr 2, 2021 4:14 PM
Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches
Misbaah Mansuri Apr 2, 2021 8:34 AM
The franchise names OctaFX as its official Trading Partner
exchange4media Staff Mar 31, 2021 6:28 PM
