ipl2021

It also became the most-watched match of season 14

e4m Desk May 17, 2021 8:42 AM

CenturyPly Executive Director Keshav Bhajanka highlights that advertising on news channels will help get maximum eyeballs and create a larger impact, after the suspension of IPL

Mansi Sharma May 12, 2021 8:51 AM

BCCI announced the suspension of IPL 2021 last week after multiple Covid-19 cases were reported within its bio-bubble

e4m Desk May 10, 2021 4:54 PM

We bring you a roundup of the news that made headlines this past week

e4m Desk May 8, 2021 8:16 AM

The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League

e4m Desk May 6, 2021 5:22 PM

CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated

Mansi Sharma May 6, 2021 8:58 AM

Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri May 6, 2021 8:58 AM

Where many cricket fans expressed their disappointment, others welcomed the decision

e4m Desk May 5, 2021 9:14 AM

IPL's official broadcaster said it was important concerning the health and safety of players, staff and everyone involved in the league

e4m Desk May 4, 2021 4:05 PM

We bring you a roundup of the news that made headlines this past week

e4m Desk May 1, 2021 8:04 AM

Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand

Mansi Sharma Apr 29, 2021 9:25 AM

Eat.fit Co-founder Ankit Nagori said that since cricket and ordering-in have a strong connection, the company secured 5% of total revenue for cricketing events to leverage this opportunity

Mansi Sharma Apr 27, 2021 8:38 AM

Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts

Mansi Sharma Apr 26, 2021 8:36 AM

Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness

Misbaah Mansuri Apr 23, 2021 8:47 AM

This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance

e4m Desk Apr 21, 2021 4:23 PM

The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season

e4m Desk Apr 20, 2021 3:33 PM

The campaign will go live in the current IPL season and will be supported by a 360-degree integrated communication strategy

e4m Desk Apr 20, 2021 12:56 PM

Conversations about the campaign amounted to more than 31K mentions in less than a week, with a line from the ad 'Indira Nagar Ka Gunda' becoming the top trending hashtag

Mansi Sharma Apr 19, 2021 8:59 AM

The ‘Weddings by Raymond’ campaign comprises a digital film that went live during IPL and a film in multiple languages on TV and OTT platforms across multiple genres

e4m Desk Apr 17, 2021 8:13 AM

The campaign has been conceptualized by The Womb

e4m Desk Apr 17, 2021 7:40 AM

Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'

Misbaah Mansuri Apr 16, 2021 8:33 AM

As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends

Mansi Sharma Apr 15, 2021 8:54 AM

The users will have the opportunity to create their own Fantasy Cricket teams, participate in a variety of contests or leagues and win huge cash prizes and rewards

e4m Desk Apr 14, 2021 5:01 PM

Through IPL, the company announces the launch of Firewall Technology in its range of Century Plywood

e4m Desk Apr 14, 2021 4:07 PM

KMBL is introducing the 2nd innings of the MyTeam Card this year – a range of Cricket-themed Debit and Credit Cards, designed especially for ardent MI fans

e4m Desk Apr 14, 2021 3:57 PM

Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems

Mansi Sharma Apr 13, 2021 8:38 AM

From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media

Mansi Sharma Apr 12, 2021 8:23 AM

Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance

Mansi Sharma Apr 10, 2021 8:12 AM

Bags sponsorship of IPL 2021 team KKR, and launches spots on Star Sports for IPL Season

e4m Desk Apr 9, 2021 5:48 PM

The brand logo will appear on the team’s trousers

e4m Desk Apr 9, 2021 4:16 PM

The partnership will work towards igniting the sportsman spirit of the youth during the next Khelo India University Games to be hosted at JAIN, said Raj Singh, Vice Chancellor of the University

e4m Desk Apr 9, 2021 12:48 PM

The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face

Mansi Sharma Apr 9, 2021 8:43 AM

An eclectic mix of regional and English commentators will give viewers and fans an option to enjoy the games with live commentary in the language of their choice

e4m Desk Apr 8, 2021 4:50 PM

The online store was launched in August last year, ahead of IPL 2020, to provide authentic and affordable range of fan gear of leading sports brands

e4m Desk Apr 8, 2021 4:32 PM

The seven teams are Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad

e4m Desk Apr 8, 2021 3:52 PM

This year, Dream11 has dwelled on the importance of Team Spirit in its campaign #TeamHaiTohMazaaHai & cricketers are all up for it as they take digs at each other in a fun banter

e4m Desk Apr 8, 2021 3:38 PM

Bodycare’s special campaign on body positivity will also spread the right message to the viewers with this association

e4m Desk Apr 8, 2021 1:32 PM

In 2021, the Delhi-based franchise has on-boarded a record 25 partners, 9 more than the previous year

e4m Desk Apr 7, 2021 2:18 PM

The multilingual video-anthem is developed by Nucleya & sung by 7 rappers - Dee MC, RAK, J19 Squad, Satyum, Vithika Sheru, Maharya, Gubbi, and Rawal, each representing their beloved city

e4m Desk Apr 7, 2021 1:06 PM

As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

The streaming platform will be telecasting the series in close to 100 countries

e4m Desk Apr 6, 2021 3:21 PM

The fantasy sports platform will create engaging content featuring Prithvi Shaw as part of an integrated campaign with a theme 'Yahaan Hai Kuch Xtra'

e4m Desk Apr 6, 2021 2:00 PM

As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during specified match toss

e4m Desk Apr 5, 2021 4:11 PM

Will co-create 150 videos giving a sneak peek into the fashion choices of RCB players

e4m Desk Apr 5, 2021 4:09 PM

The brand has become the official sponsor of SRH with this long-standing collaboration

e4m Desk Apr 5, 2021 2:09 PM

This agreement will see Nippon Paint’s logo appear on the back of the player’s helmets

e4m Desk Apr 5, 2021 1:48 PM

The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more

e4m Desk Apr 5, 2021 1:33 PM

Optimum Nutrition will be the official nutrition partner for the Delhi Capitals

e4m Desk Apr 2, 2021 4:14 PM

Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches

Misbaah Mansuri Apr 2, 2021 8:34 AM

The franchise names OctaFX as its official Trading Partner

e4m Desk Mar 31, 2021 6:28 PM