These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts

Sohini Ganguly Jul 17, 2024 8:53 AM

The ad targets an ex-student of the institute whose performance allegedly worsened after she joined a rival coaching institute

e4m Desk Mar 18, 2024 10:48 AM

We're in the midst of a Bobby Deol renaissance. On his 55th birthday, we asked experts whether his rising popularity could add some brands to his portfolio this year

Sandhya Raghavan Jan 27, 2024 8:43 AM

'Let there be sport' has its heart in the right place, but as far as execution is concerned, it's far from a win

Tanzila Shaikh Apr 19, 2023 4:33 PM

Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing

exchange4media Staff Sep 6, 2021 11:08 AM

Authenticity is paramount and feedback is gospel, opines industry

Mansi Sharma Jul 19, 2021 8:27 AM

The brand has replaced its iconic logo with faces of Covid-warriors on four million packs

Mansi Sharma Jun 11, 2021 8:56 AM

As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left it will be easy to tackle hurdles in the longer run

Sonam Saini Oct 27, 2020 8:46 AM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM