Kent Wertime elevated as Global CEO of Ogilvy One
Kent Wertime will continue as Co-CEO for Ogilvy APAC
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Punjab Kings onboards Kent as Principal Sponsor for upcoming season
The team will be seen in action from March 23
ZEE signs Paytm, Kurkure Playz, Kent RO & Gulf Oil for ILT20
The company has also signed a partnership with Emirates Cricket Board for global media rights of DP World ILT20
MX Player signs five sponsors for web series Aashram Season 3
Vimal Elaichi is the title sponsor, Goldiee has been roped in as co-powered by sponsor, and Kent Mineral RO, Royal Green and Crax are special partners
Why are advertisers upbeat about Times Now Navbharat?
The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach
Kent RO, Century Ply, Radico Khaitan, Vedanta among Times Now Navbharat’s top sponsors
Recently launched Hindi news channel has signed 12 sponsors so far
As sponsors queue up, SPSN pulls out all stops for India-Sri Lanka tour
With 15 sponsors already on board, the network disclosed that it's in the process of closing a few more deals
SPSN signs 15 advertisers for India -Sri Lanka series
The lineup includes Byju’s, Pan Bahar, Amazon Prime, 99 acres.com, Cars 24, Oppo, Tata Motors, Raj Niwas, Vimal, Kent, Unacademy, Housing.com, Policy Bazaar, Paisa Bazaar and Dafa News
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
South Asia will become the epicentre of middle-class growth in 10 yrs: Kent Wertime
e4m Conclave: Kent Wertime, Co-CEO, Ogilvy Asia-Pacific, spells out how the Asian market will fulfill its growth velocity promise and the setbacks the region endured due to Covid
D-day: Gear up for 20th edition of power-packed e4m Conclave today
The umbrella theme for this year’s event is ‘Mutation of Marketing DNA’
Decoding the ‘Mutation of Marketing DNA’: e4m Conclave on January 18
Mark Read, Per Pedersen, Kent Wertime, and Preeti Reddy among leaders who will grace the event this year
‘Those who have transformed & innovated are the ones who have survived’
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions
Kent withdraws ad for water purifier that claims to kill COVID-19
ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead
This year, protecting business, not growth, is the key: Mahesh Gupta, Kent Ro
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy and more
Kent ad fiasco: A cautionary tale for advertisers in Covid times?
Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication
Kent apologises, takes down controversial ad
Several people reported it to the Advertising Standards Council of India (ASCI) for being insensitive towards the domestic helps
Kent atta maker ad called ‘classist’ & ‘discriminatory’ towards house help
Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary