Executed by Scarecrow M&C Saatchi, the campaign will be launched on TV and will be supported by print ads, radio spots, innovative outdoors, and digital engagement initiatives
This is Scarecrow’s second stint with the Reliance Industries after having handled Reliance Digital, Only Vimal and other brands from the RBL portfolio
Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi, says challenges of the lockdown period have thrown up new aspects of marketing and communication, which is an opportunity for brands
Creative minds from agencies such as Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi & Wunderman Thompson delivered a total of 10 campaigns