Saibal Biswas, Head of Marketing, Partnerships and PR at MediBuddy, talks about adopting a customer-centric approach for the brand’s marketing strategy
Through this campaign, the healthcare platform aims to reach out to a larger audience to spread the message about making health a priority amongst individuals
The dramatic growth that digital healthcare apps have seen during the pandemic has made them an important and rapidly emerging category of advertisers this year
The digital healthcare platform aims to address a robust online counselling service, spreading awareness around this critical area through audio-visual and other mediums
The campaign 'Health Check #KarwayaKya?', which comprises light-hearted videos, takes a dig at the silly excuses people make to evade a visit to the doctor