Yagnik, CEO, MOMS Outdoor Media, spoke about the resilience of the out of home industry at the 4th edition of e4m NEONS OOH Conference 2023
The brand boarded three metro trains with internal and external branding on Mumbai Metro Line 2A and 2B (DN Nagar to Anand Nagar) and Line 7 (Andheri East to Dahisar East)
MOMS Outdoor Media is the OOH agency for the campaign
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
256 small quadcopter drones took off to showcase various formations and stimulations
Yagnik has 20 years of experience in the Indian OOH industry
Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020