news-genre

Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes

e4m Staff Dec 5, 2023 8:03 AM

On the digital front, the channel has 1.4 billion views on YouTube

e4m Desk Aug 28, 2023 5:26 PM

The brand has been at the forefront consistently by delivering incisive and accurate news daily

e4m Desk Feb 19, 2022 10:06 AM

As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021

e4m Desk Jan 19, 2022 9:02 AM

According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter

Tasmayee Laha Roy Apr 29, 2021 8:44 AM

As per the BARC data, all genres in 2021 have had higher ad volumes in the first week of 2021, with the news genre leading the chart

e4m Desk Jan 21, 2021 12:33 PM

Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering

Naziya Alvi Rahman Dec 8, 2020 8:48 AM

Myntra emerges as the top most growing advertiser in news genre in Aug-Sep

e4m Desk Oct 8, 2020 8:59 AM

The channel has also announced a 50% hike in the existing rates, beginning this season

e4m Desk Sep 4, 2020 11:14 AM

Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre

e4m Desk Aug 6, 2020 8:43 AM

In the 5th webinar of the ‘Is NEWS undervalued?’ series, Ajay Gupte, CEO, South Asia, Wavemaker, will discuss whether the rise in viewership translates to growth in revenue for news

e4m Desk May 28, 2020 8:41 AM

As per the data for Week 18, DD National ranks one on the top ten channel list in PrimaVu homes, followed by Star Plus & Sony Sab

e4m Desk May 20, 2020 2:11 PM

Sam Balsara, Chairman & Managing Director, Madison World shares his insights on the growth of the news genre post-COVID in the ongoing ABP News-e4m Webinar series

e4m Desk May 20, 2020 8:33 AM

As part of the ongoing ABP News- e4m Webinar series, Sam Balsara, Chairman & Managing Director, Madison will discuss the growth of the news genre post-COVID

e4m Desk May 19, 2020 8:31 AM

Verma in conversation with Naziya Alvi Rahman, Editor, exchange4media, spoke on the topic 'Is NEWS the Genre-Next?'

e4m Desk May 14, 2020 9:32 AM

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

e4m Desk May 11, 2020 9:07 AM

Vikram Sakhuja, Group CEO, Madison Media & OOH- Madison World, explained that although we consume news from various sources today, we tend to trust some more than others depending on the medium

e4m Desk Apr 28, 2020 9:08 AM

In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February

e4m Desk Apr 17, 2020 8:12 AM

As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise

e4m Desk Apr 3, 2020 8:32 AM