The association with the consumer product intelligence platform is aimed at dispelling myths around mislabeled food products
The Ministry of Commerce and Industry cited NCPCR's inquiry, stating that there is no 'health drink' defined under the FSS Act 2006
The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'
In an exclusive chat with e4m, ‘Foodpharmer’ shares his experiences post the Cadbury fiasco and the various facets of the influencer marketing medium
'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven
Dhanesh Padmanabhan appointed Chief Data Scientist
Conceptualized by Contract Advertising, the campaign is aimed at engaging millions of MSMEs in India
Prior to this, Pulverer held the position of Group Business Risk and Compliance Manager at the Ingka Group
In his new role, Deshpande will be responsible for varied brand-building activities across traditional and digital marketing communications for the group
#SpreadingKindness campaign very beautifully narrates the message of how ‘kindness resides in all of us, we just have to find it for others’