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The association with the consumer product intelligence platform is aimed at dispelling myths around mislabeled food products
The Ministry of Commerce and Industry cited NCPCR's inquiry, stating that there is no 'health drink' defined under the FSS Act 2006
The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'
exchange4media Staff May 26, 2023 1:06 PM
In an exclusive chat with e4m, ‘Foodpharmer’ shares his experiences post the Cadbury fiasco and the various facets of the influencer marketing medium
Tanzila Shaikh Apr 28, 2023 8:59 AM
'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
Tanzila Shaikh Apr 20, 2023 2:03 PM
In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven
Tanzila Shaikh Apr 17, 2023 9:23 AM
Conceptualized by Contract Advertising, the campaign is aimed at engaging millions of MSMEs in India
exchange4media Staff May 21, 2022 8:14 AM
Prior to this, Pulverer held the position of Group Business Risk and Compliance Manager at the Ingka Group
exchange4media Staff Feb 24, 2022 12:39 PM
In his new role, Deshpande will be responsible for varied brand-building activities across traditional and digital marketing communications for the group
exchange4media Staff Oct 5, 2021 12:57 PM
#SpreadingKindness campaign very beautifully narrates the message of how ‘kindness resides in all of us, we just have to find it for others’
exchange4media Staff Nov 2, 2020 4:57 PM
